Advertising Needs Troublemakers


My mother once explained her attraction to my father to me. She said that among the young men in her crowd he was "the best of the not-very-good dancers." In that spirit, we continue saluting the best of the not-very-good Ad Contrarian posts from 2013. Here's one from October.

The advertising industry has become too respectable, too congenial, and too polite.

We are in desperate need of
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Belated Christmas wishes from Triskele Books

Well, the only excuse I have about this extremely late festive message is being too busy walking on the beach and swimming in the rock pool at Towradgi... what I wait for the whole year round, in France.
Anyway, I thought this clever little Xmas wish, put together by my talented Triskele Books colleague, JJ Marsh too good not to share.
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Merry Christmas


Everyone here at Ad Contrarian world headquarters wishes you a very happy holiday.

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The 7 Secrets Of Lazy-Ass Bums


Today at Ad Contrarian Worldwide Headquarters we continue to post our faves from 2013. Here's one from June.

I hate working.

I hate sitting in an
office. I hate going to meetings. I hate writing performance reviews. I
hate "nurturing" people. I hate listening to bullshit artists and
know-nothing loudmouths who dominate our business. Yet somehow I managed
to have a reasonably successful
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Advertising Industry Gives Up

We are continuing our favorites of 2013 parade. This one was posted the day after Omnicom and Publicis announced they were merging.

I would like to be all outraged and upset by the announcement that
Omnicom and Publicis are merging. But I can't. It is just the
advertising industry's way of telling us that it has joined the parade.

As
in so many other fields, the ad industry has discovered
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How Dumb People Become Successful


We are continuing our rerun of favorite posts from 2013. Here's one from May.

After a few years in the business world, something occurred to me. I
realized that the majority of the people I met in business were
astonishingly stupid.

Years later I was sitting around a
bar with a couple of my agency colleagues. We had won a very important
piece of business from a world class client. We were
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Let's Get Phygital


For the holidays, I'm taking a few weeks off from blogging and re-publishing
some of my favorite posts of the past year. Here's one from last February.

We are so used to massive bullshit in the advertising business that it really takes something special to shock us.

I'm happy to say, however, that our industry is up to the challenge. You want bullshit that's something special? We got it.

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Pepsi Selling Its Soul


Lazy bastard that I am, a few years ago I decided that a good way to take a few weeks off from blogging around the holidays was to re-publish some of my favorite posts of the year. So for the next couple of weeks we're going to be in re-runs. Here's one from last January.

One of the great things about the marketing world is that
if things get really bad, if everything is caving in around you,
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The Third Path to Publication: Is it Right for You?

Many thanks to Anne R. Allen for inviting me to her blog to talk about the Author Collective and its place in today's publishing world.
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The Top 10 List Of Top 10 Lists


Tis the season of top 10 lists.

As we get closer to the new year, top 10 lists will thrive like blue fuzzy stuff on last week's cream cheese.

Recently, Emily Nussbaum, TV critic for The New Yorker, wrote a piece about why she hates year-end top 10 lists and how she refuses to write them. Clearly, Emily is out of touch with the prevailing digital-age zeitgeist.

Here at The Ad Contrarian
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Acronyms and Abbreviations

Our Triskele Books handy list of acronyms and abbreviations for the indie author.
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Mailbox Monday

Many thanks to Yvonne from Fiction Books, for featuring Spirit of Lost Angels and Wolfsangel in Mailbox Monday!
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Wolfsangel Podcast

My Podcast of Wolfsangel is now live in the current issue of Words with Jam.

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Attack Of The Billionaire Hypocrites










The Silicon Valley aristocracy, who have made billions and billions of dollars by collecting ungodly amounts of personal information about us, came out in force yesterday to denounce governments for collecting ungodly amounts of personal information about us.

They're shocked -- shocked I tell you! -- at the intrusion into our privacy.

I have two words for these greedy, lying,
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Get Ready For Hysteria


After a decade of irresponsibly reporting the death of TV viewing, the clueless news media are sure to go into full hysteria mode after the release of Nielsen's latest cross-platform report.

Last week, Nielsen reported that in the 3rd quarter of 2013, average daily total TV viewing among all Americans (including live TV and DVR playback) dropped by 3 minutes. Ohmygod!

Daily TV viewing in the
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Delighting In Digital Dumbness


If you have a healthy sense of the absurd, there is great joy to be found in the dumbness of some digital mediacrats.

Last week in this space there appeared a post called Astounding News From Moronsville. The post was about a digital media agency that created an infographic asserting that ads that were "viewable" were more effective than ads that were "non-viewable." I guess you have to be a
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First French Review!

Very happy to find that French readers relate to Spirit of Lost Angels too! Here is my first French Review.
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December Book of the Month

Wolfsangel is December book of the month over at France Book Tours. There is also a giveaway to win a signed copy if anyone is interested.
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Why Do Marketers Hate Old People?


One of the most infamous advertising campaigns in the history of the auto industry was called, "This Is Not Your Father's Oldsmobile."

The premise was that Oldsmobile was suddenly a vehicle for young people. There were only three problems with this campaign:

1. Young people couldn't afford and didn't buy new cars

2. When they did, they'd rather stick a jelly donut up their ass than buy an
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'Tis the Season...

‘Tis the season …

To curl up in a comfy armchair beside a crackling fire, hot chocolate and good book in hand.

‘Tis the season ….

To escape the heat of the Southern Hemisphere in the shade of a eucalyptus tree, cool cocktail and good book in hand.

‘Tis the season …

To tear your hair out over Christmas gifts.

‘Tis the season ...

for the Triskele Books CHRISTMAS PROMO!
 
Massive Triskele Santa Sack

Grab a Triskele eBook for only 99 cents

December 6-8 only 

Details on the Triskele blog: 
http://triskelebooks.blogspot.fr/2013/11/tis-season.html
 
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No App For Gratitude


Thanksgiving is my kind of holiday.

It doesn't require gods or miracles or tragedies or victories or angels or kings or winners or losers or flags or gifts.

All you need is some pumpkin pie, a big-ass flat screen, and a comfortable sofa to drool on.

Oh, and a little gratitude.

Gratitude, by the way, is a commodity in very short supply. Regrettably, we seem to have mountains of expectation
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Astounding News From Moronsville


You simply cannot make this shit up.

Just when you think the world of online advertising can't get any more absurd, the banner boys prove you wrong again.

Let's start at the beginning.

On June 13, we wrote about an article in The Wall Street Journal that reported on a study by comScore which found that 54% of display ads paid for by advertisers were never seen by a live human being.

About a
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Author Interview

Many thanks to Stacey Mitchell for her interview and review on her blog.

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THE STORIES BEHIND THE STORY

Thanks to Naomi of the Sisterhood of the Traveling Book Goodreads group for her feature on my books today.

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Advertising's Most Destructive Force


One of the great afflictions suffered by people in the advertising industry is status anxiety – worrying about what people think of you.

I’m not really sure what role status anxiety plays in the lives of media people, account people, planners or administrative types. But having grown up in creative departments, I know that it plays a powerful and seriously unhealthy role among creative people.
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TRISKELE BOOKS LAUNCH

Back home from a fabulous, exciting and exhausting weekend for the launch of the 3 latest Triskele Books releases. Wolfsangel is finally out on its lonesome in the big wide world! Read all about the fun at Chorleywood Literary Festival here.






 The Human Library

Buzz around the books table







Well-earned glasses of wine at the end of the day...
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INTERVIEW AND REVIEW

Many thanks to Jo Barton (and Jaffa!) for her lovely interview, review and giveaway of Wolfsangel, on her blog.

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PRISM BOOK TOUR

Join Triskele Books this week for the Prism Book Tours Giveaway week. All the Triskele Books authors and books featured in this week-long giveaway event.
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WOLFSANGEL VIRTUAL BOOK TOUR

Drop in to say hi somewhere along the road of my virtual book tour, with France Book Tours, from November 11th - 20th. Reviews and Giveaways abound!
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The Ignorance Of Experts


Once in a while you read something so wonderful that you have to tell people about it. Such a thing happened to me last week.

I was reading a book entitled The Pleasure Of Finding Things Out by Richard Feynman. Feynman is one of my heroes. I have written about him often on this blog. He was probably one of the most brilliant people of the 20th century (I say "probably" because I haven't met all
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The Scam What Am


For several months, the Investigative Helicopter Team here at The Ad Contrarian Global Headquarters has been writing about the masssive fraud being perpetrated on online advertisers (here, here, here, and here.)

This week, Jack Marshall of Digiday has a great interview with a former online scam artist -- oops, I mean publishing executive -- who tells his story. You can read the whole thing here
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Once Upon A Time....

there were five writers.

They believed there was a third way of publishing, somewhere over the rainbow.

So they packed their books and set off to explore.

This is what happened on the journey.

The Triskele Trail is a true story.

About a writers' collective who made some mistakes and some smart decisions; who discovered opportunities, found friends and dodged predators in the independent publishing jungle.

Fourteen books later, here are the lessons we learned.

This is not a How-To book.

This is How-We-Did-It.

This is The Triskele Trail.

Read the rest of the story on the Triskele Books blog...



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Insights That Lead Nowhere


Somewhere along the line, the ad industry decided that advertising should be about consumers, not products.

This unnoticed and unremarked-upon mutation has had a profound impact on the nature and effectiveness of what we do.

The first effect has been to transform us from salespeople to sociologists. Of course, we don't like to call what we do sociology (too down market) instead we like to call
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The Affair of the Diamond Necklace. RIP Jeanne de Valois.... or not?

Read my take on this enigmatic scandal that rocked France pre-revolution on the English Historical Fiction Authors blog.
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Friends, Family & Other Strangers From Downunder Free!

Fancy Australian short stories? My collection, Friends, Family & Other Strangers From Downunder is free on Amazon from 8th - 12th November.

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Wolfsangel Giveaway

If anybody is interested in winning a print copy of Wolfsangel, I am running a Goodreads giveway from 6th - 24th November.
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Engagement And The YouTube Music Awards


Online advocates have been trying to convince us that the proper measurement of online success is "engagement."

Engagement is a very imprecise and confusing term. Nobody can agree on what engagement means, how to measure it, or what value it has.

So it’s the perfect flavor of online unaccountability. Just like we disguise our traditional advertising failures behind branding ("it's not
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WOLFSANGEL GOING ON TOUR!

I'm pleased to announce the upcoming blog tour of Wolfsangel, with France Book Tours.
In conjunction with the tour of Wolfsangel, listen to a Podcast excerpt of the book.

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Lying: It's Not Just A Strategy, It's A Lifestyle.


You would think that companies whose advertising lies to the public would have a high price to pay. But you'd be wrong.

The consolidation of economic power into the hands of enormous worldwide entities has given consumers nothing much to choose from except which lying bastards to do business with.

Does anyone do anything but laugh at the "blazing fast" download speeds that every ISP promises?
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Battle For World's Most Valuable Consumer

Last week, I was invited to speak at a conference sponsored
by the 4A's and the law firm of Coblentz, Patch, Duffy & Bass LLP.
The topic was "The Battle For The World's Most Valuable Consumer." 
I published my remarks on my company website and received some nice comments, so I thought I'd publish them here. 

Good morning boys and girls.

I’m
going to try something amazing today. I’m going to
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Advertising Needs Troublemakers


The advertising industry has become too respectable, too congenial, and too polite.

We are in desperate need of troublemakers. We need shit-disturbers. We need hell-raisers.

We need the kind of quarrelsome, pugnacious, opinionated people that make the arts vibrant and interesting.

There's way too much consensus. Way too much cordiality. Way too little controversy.

Attending an advertising
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10 Great Things About Obamacare Website


Yesterday we posted 10 ideas to help The President with his troubled health care website.

Frankly, we're getting a little tired of all the negativity. So let's just stop for a few minutes and take a look at the bright side.

Today, we're focusing on the positive. Here are 10 Great Things About The Obamacare Website:

1. Government techies so busy screwing up website, they have no time to tap
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GOODREADS FOR AUTHORS

Looking for a few tips on how to make Goodreads work best for you? Read my article here, on the Triskele Books blog.
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10 Ways To Make Obamacare Website More Successful


President Obama is having a tough time with his new HealthCare.gov website. So far he's spent $394 million on it, and it doesn't even have any funny cat videos.

The President has found out what we in the civilian population have known for years -- expecting an online expert to get something right is like expecting a 16-year-old to vacuum the garage. And having an I.T. department is like having
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A Very Intricate Nonsense


In journalism there is a phenomenon called "burying the lead." It happens when an incompetent reporter doesn't understand the essential point of a story, and buries it beneath secondary points.

In the advertising business, we also bury the lead. But mostly, we do it intentionally.

"Our click rate was .042% which is about 22% above the category norm of .035%. Our re-targeting really helped with
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Alarming Online Sleaze Factor


If they gave awards for reporting on the advertising industry (and why not, they give awards for everything else) this year's award should go to Mike Shields of Adweek whose work on the corruption and fraud in the online ad industry has been outstanding.

This is by far the biggest advertising story of the year, and no one but Mike seems to be interested in it.

His latest piece, The Amount of
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Spirit of Lost Angels Giveaway

This week, the English Historical Fiction Authors blog is hosting a giveaway of Spirit of Lost Angels. 1 (international) paperback and 2 e-copies to be won!
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The Value Of Celebrity Losers


A close friend and former colleague of mine from the East Coast wrote last week to ask the following question:

Since you live on the West Coast, you are not bombarded with Eli Manning ads for Toyota, Dunkin Donuts and one or two others. 

Last night with three interceptions, Eli Manning led the NY Giants to their 6th loss of the season.

While discussing his performance at lunch yesterday,
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Cover Reveal Triskele Books November 2013 Releases

3 gorgeous new covers. 3 fab new Triskele Books.


Launch party November 16th, Chorleywood Literary Festival. Be there, or be .... somewhere else!

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10-Point List For Making 10-Point Lists


If you want to be a world famous blogger and make millions of dollars
and have super-hot nymphos crawling all over you, you have to learn
how to write a blog post that has a list of ten things.

Everyone wants to know ten things. Eleven things are too many and nine things are not enough.

Here are ten points you need to know about making a successful blog post with a 10-point list:

1. Always
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Inconsequential Culture Of Incrementalism


I have whiner's block.

I'm tired of writing about the silliness of the ad business. I'm sick of complaining about the wrong turns it has taken.

People keep asking me what I'm optimistic about. The only thing I can come up with is that there are still a handful of agencies that have big ideas and can do really good work. A handful.

I meet and talk to too many agency people who are dull and
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Chorleywood Literary Festival

The Triskele girls are very happy to announce that we will be appearing at the Chorleywood Literary Festival on Saturday November 16th, 2013. If anyone is planning on going to the festival, we'd love you to drop by and say hello!

We'll be conducting  The Human Library  whereby participants can borrow one of the Triskele authors to discuss any aspect of indie publishing.



And, The Rise of the Author Collective  where we will talk about the lessons we've learned on the self-publishing journey and the benefits of working together. These events are Free, but ticketed. For more information, see Chorleywood Events.


The Launch:

We will also be launching the next three new releases from the Triskele Books collective:

· Wolfsangel - Liza Perrat

· Overlord - JD Smith

· Ghost Town - Catriona Troth
.... Cover reveal to follow!

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The Search For Miracles


With the exceptions of pop music and fashion, there is probably no more trendy business than advertising.

Every few years we invent a trendy new miracle and everyone immediately jumps on it.

Sometimes it's a media miracle like social media.

Sometimes it's a process miracle like account planning.

Sometimes it's a technical miracle like "big data."

Whatever shape the miracle takes, one thing
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Can Online Advertising Survive?


One of the enduring lessons of economics is that things look rosiest just before they explode.

This happened in the tech industry in the late 90's. Prices, valuations, and interest in the dotcom economy had been soaring for years and had reached astronomical levels. And then, in the course of a few short weeks, reality suddenly reared its ugly head and it all came crashing down.

The online
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LOCATION, LOCUTION

Many thanks to my Triskele Books colleague, JJ Marsh, for her interview in The Displaced Nation, on bringing location to life in fiction writing.
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Where Do The Myths Come From?


The advertising and marketing industries have some very ingrained and persistent myths.

Having been in the industry for 40 years, I've heard some of these myths but I've never  seen data to support them or found out where they come from.

One of the common and pervasive legends is that older people want to be like young people. The result of this is advertising that is obsessed with showing us
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Cranky Old Guy Finds Happiness


If you're a regular reader, you've probably noticed that there is very little of an autobiographical nature that appears in this blog.

There are two reasons for this. First, I prefer writing about advertising to writing about myself. And second, I believe you prefer reading about advertising than reading about me.

Once in a while, however, I write something autobiographical and today is one of
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Online Ad Criminals


On June 17th, we published a piece called The $7.5 Billion Ad Swindle. It was about the massive fraud that is being perpetrated on advertisers by criminality within the online advertising industry.

A new report by Solve Media indicates that the fraud is growing at an alarming rate. According to an Adweek piece last week, in just 3 months the size of the fraud has jumped to about $9.5 billion
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An Industry Of Umpires


In baseball, the players play the game and the umpires'
make sure there is a smooth and decorous process.

The fans come to see the
talent of the players. When umpires impose themselves
disproportionately on the flow of the game they are roundly booed.

The best umpires are the ones who are virtually invisible. The worst umpires are the ones who think the game is about them.

A very strange
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Ad Exec Says He Didn't Know Anything


CHICAGO -- Advertising executive Fenton Schmetz admitted today that all during his successful 18-year advertising career he didn't know anything.

Schmetz, who most recently held the position of Chief Irritation Officer at Compucom, a worldwide, international, global, intercontinental agency said in an interview, "I really don't know anything about advertising or marketing or people or business.
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Is It Art Or Science?


We're going to get a little philosophical here today my friends, so hold on tight.

The question before us is, is advertising an art or a science? This may seem to have no relevance to you if you're busy on your 8th version of a deck about Big Save's giant Halloween sale. But bear with me, I think it will be interesting.

There are aspects of advertising that are artistic and aspects that are
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Open Letter To Harvard



"Thank you for sharing your idea with HBR.org. Due to the volume of
submissions we receive, we are not able to respond personally to each
inquiry. Please know that if we are interested in publishing your work,
we will contact you directly.

The HBR Web Editors"
Dear HBR Web Editors,

Thank you so much for your email.

Before I sent in my submission to the Harvard Business Review, I read on
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Media Buyers Are Ruining Everything


The fun part of being a contrarian is coming up with crackpot theories. And I've got a doozie for you today (by the way, how do you spell doozie?)

(Also, by the way, get ready for a lot of "by the ways" and parentheses today.)

I think that a substantial part of what makes our culture such a toxic cesspool can be laid at the feet of agency media buyers. Yup, all this rot is their fault.

You
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EFestival of Words Virtual Book Fair

Several months ago, I was nicely surprised when a fellow writer brought to my attention that Spirit of Lost Angels had been nominated for the EFestival of Words Independent Book Awards.

I eventually discovered it was a lovely book blogger/reviewer who nominated my novel (you know who you are!).

Taking place over last weekend, the virtual festival was a fun event, with workshops, swag bags and lots of bookish discussions. And I was very happy to learn that Spirit of Lost Angels won the Best Historical Fiction category.  Many thanks to the organisers of the festival, and to those lovely supporters who voted for my book.

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The Ad Contrarian is on vacation until Sept. 3
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More on the Author Collective

In the second in our series of conversations with other author collectives, Triskele Books talks to Notting Hill Press on our blog.
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TV Dying? More Alive Than Ever.


Nobody is smarter than the facts.

Contrary to all the baloney you read and all the nonsense promulgated by media and marketing "experts," and digital maniacs, TV viewing continues to grow and continues to swamp online activity.

Here are some facts from Nielsen's Cross-Platform Report for the 1st quarter of 2013:

The average American spent about six times more time watching live TV than on the
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The "Youth Car" Delusion


This post is adapted from a piece on the Type A Group website.

According to The Wall Street Journal, it's not young people who are buying "youth cars," it's older people.

"Appealing
to the young has auto makers designing and marketing to the "millennial
generation"—that group of consumers in their 20s and 30s... But senior citizens are making Swiss cheese of those efforts."
The
auto
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Beware Of Narratives


On January 4, 2012, I wrote a piece about media and politics. I never published it because I try to stay as far away from politics as possible on this blog. However, being on vacation from blogging, I went back and took a look at some of my unpublished stuff and felt that in light of the horrors going on in Egypt, I would post this. It's a year and a half old, but I think it holds up pretty well
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Agency Business From A Different Perspective




I don't usually post Op-Eds, but this one is good. Last week I published a piece called, Do A Few Things Well. The point was that agencies should stick to their knitting and not try to be everything to everyone. Patrick Strother, who is ceo of Strother Communications Group says "not so fast." Patrick agrees that "if you think you are an ad agency, that’s what you should mainly do..." But he
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16th Century Russians and Tatars Come To Life

Want to know more about 16th century Tatars and Russians? Read my review of The Golden Lynx and interview with author, C.P. Lesley
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Self-pub Tips

Need any tips on self-publishing? Pop over to the Triskele Books blog and read our collection.
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The View From Nowhere


I am often criticized by those who don't agree with my incautious opinions about the direction of our industry. That's fine. After a while, I don't agree with some of the things I write myself.

But there is one line of criticism that I find truly annoying.

It is the idea that I am a "traditional" ad guy and therefore I don't "get it." The essence of the argument is that my views are tainted by
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Auhtor Spotlight

JD Smith interviews me today, on the Triskele Books blog.

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Do A Few Things Well


I would like to suggest a new strategy for your agency: Do a few things well.

You are trying to do too much. As a result, you are mediocre at a lot of things and excellent at nothing.

You are becoming like government. People used to have confidence that government was competent and effective. Now 10% of the population has confidence in Congress and about 1/3 have confidence in the executive
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4 Reasons For Advertising's Radical Remake


Marketers' immoderate obsession with dubious metrics is having a profound influence on the nature of advertising.

I was with a group of broadcast executives recently and what I heard was not
surprising. Their clients are now evaluating their broadcast advertising the
same way they used to evaluate direct mail -- what's our cost-per-response?

Of course, most broadcast advertising is not meant
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With thanks to Lisa Eileen Peters for featuring Spirit of Lost Angels on her blog.

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Microsoft's Surface Gets Buried

Today's post about Microsoft's misguided launch of the Surface tablet can be found here.
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The Light At The End Of The Internet


On May 20th, on the subject of "native advertising," I wrote...

"Nobody seems quite sure what they mean by native advertising. But I
think I know what they mean. They don't know it yet, but they mean using
traditional advertising strategy on the web."
For years, while the cultural impact of the web has grown enormously, I've been skeptical of its alleged brilliance as an advertising medium.
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Playing The Other Guy's Game


Over 20 years ago I left the agency business for the first time. We had sold our agency to a "global" network and after two years of working for them I decided it was not the life for me. I took the money and ran.

For three years thereafter I did creative services (mostly TV spots) directly for clients. In that three-year period I pitched against ad agencies half a dozen times. I only lost once
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Advertising Industry Gives Up


I would like to be all outraged and upset by the announcement that Omnicom and Publicis are merging. But I can't. It is just the advertising industry's way of telling us that it has joined the parade.

As in so many other fields, the ad industry has discovered that it is way more profitable to provide a mediocre product to a lot of people than a high quality product to a few.

Just look at the
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THE RISE OF THE AUTHOR COLLECTIVE

Today, in the first of a series of discussions with other author collectives, I discuss the value of author collectives for indie publishers, with Five Directions Press, on the Triskele blog.

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Friday Follies


Sad But Funny
George Zimmer, recently dislodged founder and long time TV and radio spokesman for the Men's Wearhouse, had this to say about ad people:

"...what really drives
success, in my experience, is repetition and consistency, not
creativity. I think people who are in the [ad] business tend to get more
hung up on the creative aspects. They start to think of themselves more
as artists
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What Are BDAs Really Good At?


Recently I was talking with the ceo of a tech company about doing some consulting for them. We were having a nice conversation when he said, “But, Bob, the one thing that concerns me is that we are a business-to-business company and you spent your whole advertising career doing consumer advertising and marketing."

I acknowledged the truth of the statement and then went on to use one of my
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The 5 Dumbest Ideas About Online Advertising


The phenomenal rise of the internet as a medium of communication, information, and entertainment has given rise to some equally phenomenal conceptual flops about advertising.

Back in the day, online advertising was going to "change everything." It has changed nothing. Advertisers are still mostly doing on the web exactly what they did in traditional advertising -- bugging the shit out of us
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eBay: Paid Search Is Worthless


A study done by eBay on the effectiveness of paid search for established brands has found it to be worthless.

The eBay study called Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment (no, I'm not kidding) concluded...

There is no short-term value in brand keyword advertising.


Stopping brand keyword advertising resulted in no detectable drop in traffic and
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The Devolution Of Social Media Marketing


Every time I try to explain to someone who is not in the ad business (and some people who are) why social media marketing has been a disappointment, I get the same response:

"But how can you say that? Facebook has over a billion users... Twitter is the medium people have used to overthrow governments... Pinterest is this and Instagram has that...and...my daughter is constantly using social
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INDIE BOOK OF THE DAY

Very pleased to learn that Spirit of Lost Angels was selected as Indie Book of the Day Award Winner for 13th July, 2013. They also sent me a lovely certificate and badge:



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Top 10 Mistakes When Advertising To Grown-Ups


Yesterday I posted this on the Type A Group website and it got a great response. In case you missed it, I thought I'd publish it here today.

One of these days your phone is going to ring. Your boss is going to
want to see you in his office.  He will say, "What is the biggest
opportunity for growth we are currently missing?"

You
are going to mumble and fumble. He'll say, "It's people over 50
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Let The Fools Believe


I had a conversation with a few advertising friends the other night.

One of them was facing a situation I had seen before. She was about to make a new business presentation. The client was expecting that the presentation would include a considerable amount of social media.

The agency knew that the social media component was of little value and was substantially window dressing. It was there
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The Web Is Not Medicine


"One has seen grand theories rise, only to be toppled by stubborn facts." Oliver Sacks
When advertising's overfed suits and black t-shirts and Jimmy Choo shoes reach consensus, it's a pretty good bet that what they've agreed on will turn out to be very wrong.

One of the unchallenged truths that advertising's chattering class has advanced these days is that "the consumer is in charge." This
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Social Media Gets An Ass-Whooping From Google, Email


Over four years ago, in a post entitled Looking For Volunteers, I wrote the following...

"TAC predicts that when the frenzy over Facebook, Twitter, and other
social media calms down and the dust clears, email and search will
continue to be the dreariest and most productive forms of online
advertising."

In an article on Monday  entitled "Email Is Crushing Twitter, Facebook for Selling Stuff
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Spirit of Lost Angels Finalist in EFestival of Words Awards

Very pleased to see that Spirit of Lost Angels is a finalist in two categories of the EFestival of Words Awards: Best Historical Fiction and Best Novel. If you have read the book and enjoyed it, I would really appreciate your vote! Thanks a lot To vote, go to the EFestival of Words site and register (it's free). Then go to the Awards Hall area, and just scroll down to Best Historical Fiction and Best Novel categories. And you can vote in both categories.
Thanks again!
Cheers,
Liza



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Do Advertisers Know What They're Buying?


On April 23 of this year, Apple reported...

“We are pleased to report record March quarter revenue thanks to continued strong performance of iPhone and iPad,”
This report was remarkable for two reasons: First, it is generally believed that Apple has not introduced any new products or features of major interest to consumers in about two years. This in an industry whose oxygen is new products
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Broadcast Rules: I Guarantee It


Some Friday frippery...


Broadcast Rules. I
Guarantee It.

Last week, George Zimmer, founder of The Men’s Wearhouse,
was fired as their TV and radio spokesman. This made headline news all across
the U.S. and created a firestorm among Men’s Wearhouse customers. I’m just
wondering, exactly who would give a shit if some online advertiser changed
their ad campaign? Who would even notice?



And
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The Seven Secrets Of Successful Lazy-Ass Bums


I hate working.

I hate sitting in an office. I hate going to meetings. I hate writing performance reviews. I hate "nurturing" people. I hate listening to bullshit artists and know-nothing loudmouths who dominate our business. Yet somehow I managed to be reasonably successful.

Here are my 7 secrets of success.

1. Assume everyone is faking it. Nobody knows a thing about advertising. All the
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It's That Time Again


Once a quarter I make you pay for access to this semi-lucid blog by filling you full of shameless self-promotion. Today is that day.

We're going to start off with the book, 101 Contrarian Ideas About Advertising. We've been the #1 selling advertising book in the U.S. for several months now at Amazon.  But today I'm going to throw you a curve and reprint some excerpts from Amazon reviews in the
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Historical Novel Society Conference 2013

Very chuffed to see Spirit of Lost Angels highly recommended at the HNS 2013 conference in H.F. "Off the Beaten Path".

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Beware Of Marketers With Ideologies


In 1996, Seth Godin had this to say to Fast Company...

"I guarantee you that by the year 2000, Internet banner ads will be gone."
Oops.

Let's be fair to Seth. He's a very smart guy and he has been right about a lot of things. But the problem with the above statement, like so many aspects of marketing these days, is that it is rooted in ideology.

Seth's ideology was "permission marketing."
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How To Make Printed Marketing Materials Work for You







The very-talented Jane Dixon-Smith, of JD Smith Design fame, and my fellow Triskele Books colleague, blogs this week about marketing options available to authors. Choosing well-presented, professionally-designed material can make your books stand out from the crowd.
Check out Jane’s advice on this week’s Triskele blog.

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Apple Has Nothing To Say


Almost 2 years ago, when Steve Jobs stepped down as ceo of Apple, I wrote... 

Advertising will be an early indicator of whether people without vision and taste are moving in at Apple.
One of the things I said to look out for was "Creeping Brandism"...


Creeping Brandism: The Apple
brand was built bottom-up. That is, the products defined the brand.
Virtually every Apple ad was about a
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The $7.5 Billion Ad Swindle


There are two outrageous scams going on simultaneously in adland. They are interconnected and both are related to banner (or display) advertising.

The first scam is the unscrupulous selling of online display ads.

The second is the tacit cover-up of frauds perpetrated by online ad networks and ad exchanges.

First, the sales scam.

A recent study by comScore, reported in The Wall Street Journal
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Father's Day

This story comes from my book "101 Contrarian Ideas About Advertising."


The Talkative Child

Since Sunday was Father's Day, and I'm sick to death of writing about advertising, I thought I would serve up a little Father's Day reminiscence.

My daughter was a very talkative child. In fact, when we went on car trips it was not unusual for her to talk non-stop for 3 hours. Anyone with a
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Half Of Display Ads Not Seen By Anyone


The Wall Street Journal reported yesterday that...

"An astounding 54% of online display ads...between May of 2012 and February of this year weren't seen by anyone... 

"A significant number of display-ad "impressions"... are based on fake traffic. Malicious software makes a website
think a person is actually on a page and ads are served up to that fake
visitor. In other scams, ads show up
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SPIRIT OF LOST ANGELS SHORTLISTED

A lovely surprise to see Spirit of Lost Angels shortlisted in the Writing Magazine Self-Publishing Awards this year.

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Big Data And Appalling Mischief


The snot really hit the fan last week when The Washington Post and The Guardian reported that the US had secret spying programs that are "tapping directly into
the central servers of nine leading U.S. Internet companies."

It was inevitable that our industry's obsession with Internet data collection would come smack up against questions of civil rights and individual liberties. But no one in
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Indie-friendly Book Reviewers

Having trouble finding reviews for your indie book? Read my article on Indie-friendly book reviewers in this month's edition of Words with Jam.
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Stormy Weather At Yahoo


I am a heavy Yahoo user. Yahoo has been the home page on all my computers since the beginning of time.

However, like most users of most brands, I'm not terribly loyal. I'm just too lazy and disinterested to change.

But lately, despite all the hoo-hah about their new ceo and all the miracles she's planning to perform, I'm thinking of leaving Yahoo.

According to the news reports I've read, she
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Everything Gets Bigger


Over the past few weeks I've been mildly obsessed with the damage that globalized ad holding companies have done to the ad industry. Just allow me one more post about it and then I promise to move on to whining about something else.

There is very little good that has come from the consolidation of the ad business. The only beneficiaries have been the sharks at the top of the food chain. So why
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Land Of Linkin'


What do you do when you're too lazy to write a post?

Here are some links of interest

Cliche festival disguised as futuristic ad wisdom: Here


My ranting about over 50's confirmed by University of Michigan: Here


I'm shocked, shocked I tell you: "Research" done by online video ad company finds online video more effective than TV. Here


What are the best and worst times to post on social
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Triskele books launch at Foyles

Just home after a fabulous, if not tiring, weekend in London for our second big Triskele Books launch at Foyles Bookstore in Charing Cross Road. It was great to meet my lovely fellow Writing Asylum writers in person. Thanks so much for your support everyone, and I hope you had a great time!



The Triskele Books girls: Gillian Hamer, JD Smith, JJMarsh, Liza Perrat, Catriona Troth:



My interview with Gillian Hamer:



My interview with Catriona Troth:


Finally worked out that damn microphone!



The calm before the storm:


Chatting with fellow Writing Asylum colleagues:



The books:



The crowd:

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New Author Interview

Many thanks to Lorraine Mace for her interview of me for The Writer's ABC Checklist.

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How Many Global CMOs Does It Take To Sell A Can Of Soda?


There's wonderful news from never-never land. The folks at Pepsi are at it again. This can only mean more fun and laughter for the rest us.

Having completely forgotten that their job is to sell sugar-water to pimply-faced geeks in Newark, they are doubling down on their bonehead search for worldwide, universal truths.

They have just hired a Senior VP-Global CMO for the Pepsi Trademark. Don't
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Marketing Is A Mystery, Not A Puzzle


I was listening to the BeanCast the other day. The BeanCast is a podcast (yes, they still have them) produced by my friend Bob Knorpp that intelligently examines issues related to marketing, particularly of the digital variety.

The show had some very smart people on it and they were discussing the effect that "big data" might have on the job of the CMO.

All the experts seemed to agree that
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The Dull-Witted Stepchild Of Marketing


Yesterday's post about the need to rid our industry of the people who are destroying it --  Martin Sorrell and his ilk -- generated an extraordinary response among the readers of this blog.

Strangely, it also generated an unexpected response in me. The more I thought about it, the angrier I became. I am not a callow idealist who thinks the advertising industry was ever charming or amiable. But
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Time For Sorrell To Go


There is a small group of men who have ruined the advertising industry.

They have made it leaner and meaner. They have made it more efficient. They have made it more productive. They have squeezed all the fat out of it. They have also squeezed all the life out of it.

They have replaced ideas with data. They have replaced value with efficiency.

They are accountants and investors and financial
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Triskele Books "Collective" Giveaway and Author Features

For each day of this week, starting 26th May, Laura from Colorimetry will interview a different Triskele Books author, who will offer a free e-copy of their book. And on Launch Day - June 1st - it's the Big Giveaway. All seven of the Triskele Books will be on offer for a signed paperback giveaway of whichever book(s) readers choose.
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New giveaway and review of Spirit of Lost Angels

Many thanks to Audra of Unabridged Chick for her lovely review of Spirit of Lost Angels. Audra is also hosting a giveaway of one paperback and two e-copies. Enter the draw until 7th June, on her blog.
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Advice For Students And CEOs


Advice For Ad Students From The Wonderful Dave Trott


Dave's new book is called Predatory Thinking. You can find it here.

Advice For CEOs From The Not-So-Wonderful Me
Yesterday, Bob McDonald, CEO of the world's largest advertiser, P&G, lost his job.

Mr. CEO, before you get snowed by the digital miracle workers, take a deep breath and study the case of Mr. McDonald.

Here's a quote from
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Please Don't Use That Word


There is a universe that a certain kind of digital marketing bonehead comes from that has a language of its own. It's a horrible language. It is hugely annoying, but it is unrelenting and it seems to be spreading.

It gives us compound words and neologisms that must seem terribly clever to illiterate nitwits, but make anyone with a sense of propriety want to commit hideous acts of violence. Some
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The Taxman Cometh


Since the stupidity of the I.R.S. is all over the news, I thought I'd weigh in with my own I.R.S. story.

This probably means they'll come to my house in the middle of the night and drag me off. But, as I'm sure you know, my dedication to my readers is more important than my freedom.

So it's about 4 or 5 years ago and the I.R.S. decides to audit my agency. They came into the agency and went
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Native Advertising: Traditional Advertising On Line


Last week, Mashable asked the question, "Is Native Advertising Just Another Term For Good Advertising?" The answer is no, not quite.

From what I can tell, native advertising is a horrible and misleading term that is being used to describe something that may actually turn out to be a good idea -- the application of traditional advertising principles to online advertising. Let me explain.

Online
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Display: A House Of Cards


Despite its dismal track record, spending on display advertising keeps growing at an astonishing rate. Forrester Research is projecting a 17% compound annual growth over the next 5 years.

As far as I'm concerned, it's a house of cards. And if the house goes down, it will take a lot of advertising-supported online businesses with it.

Here are some reasons I believe display is a house of cards:
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How Dumb People Become Successful


After a few years in the business world, something occurred to me. I realized that the majority of the people I met in business were astonishingly stupid.

Years later I was sitting around a bar with a couple of my agency colleagues. We had won a very important piece of business from a world class client. We were working with the very top people at the client and we were  astounded by their
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Mein Erster Blog Auf Deutsch


Millennials or Gen Y or whatever nitwit cliche you want to use to describe people born between 1980 and 2000 are the current obsession of the marketing industry.

I have a daughter right smack in the middle of this group. She is a lovely, wonderful, intelligent, well-educated, hard-working person. But she is... I guess the polite term would be "economically challenged."

A good deal of what she
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What Sparks Ideas For Your Stories?

Read my post on Julie Dawson's blog, Bards and Sages
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Meryl Streep Wants To Be a Barista


One of the enduring absurdities of the marketing and advertising industries is the old wives' tale that "people over 50 want to be like young people."

Ask any brain-dead CMO of a car company why the people who inhabit his commercials are all young, when 18-24 year-olds buy 1% of all new cars, and you'll get some version of that idiocy.

It's what passes for "strategic thinking" in the Golden
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17 Mind-Blowing Facts About People Over 50




This is the first video from my new company, Type A Group.

To share this video, go here.

Explanation:

Earlier today I posted a different version of this video. It was called "19 Mind-Blowing Facts...".

Because the blogging industry has such a bad reputation for accuracy, I try to be very scrupulous about what I publish as "facts." I checked all my sources and I realized that I had lost the
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Where Are The Brands?


Yesterday, Business Insider published a piece a wrote. I am reproducing it here today (with the correct title.)

I went to the supermarket the other day. I walked up and down the aisles slowly. I noticed something. They have a lot of stuff.

They have fresh stuff and canned stuff. They have packaged stuff and bottled stuff. They have new stuff and old stuff and expensive stuff and cheap stuff.
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My New Gig


Today I'm launching a new venture. It's called Type A Group.

Type A is going to be an interesting company. It's not going to be an agency. Fortunately, I am in a position where I can work only on stuff that interests me. So Type A is going to  specialize in only three areas that I have a particular interest in:

1. Consulting to independent agencies. I have had the good fortune to help build
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Spirit of Lost Angels Nominated for EFestival of Words Award

I was very happy to learn Spirit of Lost Angels has been nominated in the Best Novel and Historical Fiction categories for the  2013 eFestival of Words Awards.



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Time To Clean Out The Stables


Earlier this week I posted a piece called Online Advertisers Getting Hosed.

In it, I discussed the alarming amount of fraud being perpetrated against naive and confused online advertisers.

But there's more. Not only are online advertisers getting screwed by crooks, some of them are also getting screwed by their agencies.

For those of you who are too busy having a life to follow the arcane
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HISTORICAL FICTIONISTAS GOODREADS GROUP GIVEAWAY


Firstly, I am so excited Spirit of Lost Angels will be featured as the Author group read for June, and I’m really looking forward to discussing the book with you. 

For members of the Goodreads Historical Fictionistas group, I am hosting a giveaway before the group read begins. 

The giveaway will start on May 1st and end on May 10th, to give the paperback copy time to arrive from France. 

One paperback copy will be available for international readers and two e-copies in whatever format is desired.

Please send me a message on Goodreads to enter and I will make up an anonymous draw.

An excerpt of the book can be found here.

If you would like to listen to a Podcast of Spirit of Lost Angels.

Reviews of Spirit of Lost Angels.

Many thanks to all those members who choose to participate.
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Online Advertisers Getting Hosed


Here at Ad Contrarian Worldwide Headquarters,  one of our axioms is that there is no bigger sucker than a gullible marketer convinced he's missing a trend.

We're starting to think that the same can be said of the entire advertising industry.

Our industry has been desperately trying to convince itself that the web is a fabulous advertising medium. We share each others' anecdotes about the
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New Triskle Books covers

Stunning covers from the talented JD Smith for the four new Triskele Books launch on June 1st. Gorgeous!
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Spirit of Lost Angels Giveaway

Many thanks to Leah, of Uncorked Thoughts, for her lovely review of Spirit of Lost Angels. Enter Leah's giveaway, running for the next fortnight, to be in the running for a signed paperback or two e-copies of the novel.
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Being Right And Hating It


Over three years ago, on December 28, 2009, I published the following post:


How About the "Terrorist Differentness Ecosystem Dashboard?" 

Regular readers know I like to divide the people of the ad world into two species: simplifiers and complicators.
This also applies to the non-advertising world. 

I evaluate the potential efficacy of social and political activities by
whether they are
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Fake Is The New Real.


Apparently, the market for fake Twitter followers is exploding.

According to The New York Times...

"There are now more than two dozen services that sell fake Twitter
accounts... there are now as many as 20 million fake follower
accounts."
Being the Luddite that I am, I am way behind the curve in attracting my fair share of fake followers. As far as I know, I don't have any. I mean, unless
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Who's Missing The Big Picture?


A very typical -- and typically muddle-headed -- piece called John Hegarty's Missing the Big Picture By Saying TV Ads Stink appeared last week in Ad Age. It was written by the ceo of a “video content marketing agency.”

The article lamely tries to take on John Hegarty, founder of BBH. Hegarty recently contrasted tv advertising with the resurgent excellence of some tv programming and found it
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Indies at 2013 London Book Fair

Read this article from my Triskele Books colleague, Catriona Troth, on how indie authors blew up a storm at this year's LBF.
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Social Media Morons


There is no describing the stupidity of some people.

While there are imbeciles in every field and at every level, for some reason marketing and advertising seem to attract a disproportionate share of them. And of all the disciplines within advertising and marketing, social media seems to be the one these people gravitate to.

In a completely inexplicable display of ineptitude and
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Triskele Books at London Book Fair

Thanks to our Triskele Books rep, Catriona Troth, we are getting first-hand news of the big event. Very pleased to see all our lovely books lined up together on the Triskele Books shelf...

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GIVEAWAY FOLLOW-UP

Last week, Laura from Colorimetry kindly hosted a giveaway for Spirit of Lost Angels. I'm pleased to say the giveaway was a great success and garnered many comments. In an effort to answer all the questions, I have posted a guest blog on Colorimetry.
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Mobile Everything Everywhere


There is nothing dumber than a magazine with a vision. And there's no kind of magazine with a vision dumber than a trade magazine with a vision. And there's no kind of trade magazine dumber than an advertising trade magazine.

So today we are going to discuss an article that wins the triple crown of dumbness -- an article with a vision of the future, from a trade magazine, in the advertising
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We're Number One!


Every morning and every evening I check where 101 Contrarian Ideas... is on Amazon's advertising book chart. And every morning and every evening it's the same -- #2 behind David Ogilvy.

This has been going on for months. Every now and then it will drop down to #3, but then it pops back up to #2.

Obviously, with 19,352 books in their advertising category, there's nothing wrong with being #2.
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The Biggest Advertising Opportunity Ever


How would you like to be the next Steve Jobs? The opportunity is sitting out there waiting to be taken.

All you have to do is find an effective advertising use for the web. It's that simple.

The web is an enormously powerful medium, but no one has figured out how to make it a great advertising medium. It's as if TV existed for 20 years and no one had invented the TV spot.

We have all kinds of
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METADATA WEBINAR

Yesterday I attended a webinar on Metadata, hosted by the Bookseller, in association with BIC (Book Industry Communication), sponsored by Virtusales. My Triskele Books colleague, JJ Marsh, beat me to a blog post, and explains it far better than I could.
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Success Is Never Final


We like to think that history has an inevitability to it. We like to believe that there is an arc that goes from the bad old days to the good new days; that things move toward virtue; that freedom and prosperity will inevitably triumph and evil and depredation will ultimately be vanquished.

There is absolutely no reason to believe this. And yet we do.

It's the same type of silly belief we have
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The Hidden Danger Of Precision Targeting


There is very little difference between your customer and your competitor’s customer.

And get ready for a shock. To them there is very little difference between you and your competitor.

Most consumers are oblivious to the positioning subtleties among major brands. The average consumer has no idea why Coke is different from Pepsi, or Crest is different from Colgate. They see no difference
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Spirit of Lost Angels up for The People's Book Award

Anyone who has read and enjoyed Spirit of Lost Angels, I'd really appreciate your vote! Thanks in advance.
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Opening Day 2013


Today is Opening Day for the World Champion San Francisco Giants. Here is my traditional Opening Day post.

The economy is still in the toilet. Somewhere, asteroids are heading
toward Earth. Web pornography is warping the minds of our children.
Grown men and women are relentlessly Tweeting each other. Yes, my friend, the end is near.

But who gives a damn?

It's
Opening Day. I'm going to
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Latest review of Spirit of Lost Angels

Many thanks to Megan, of Reading in the Sunshine, for her lovely 5-star review of Spirit of Lost Angels.

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The Data Delusion


Systems in extremis often delude themselves into believing they are something they are not.

Our educational system has convinced itself that it's not really in the education business. It's in the "self-discovery" business or the business of "celebrating diversity" or other such nonsense. The result is that it is very successful at not educating our kids.

Pepsi decided a few years ago that it
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10 Rules For Happy Living


Today, I begin a new life as an irresponsible drain on the treasury of the United States.

It's a career I've always felt well-suited for. I'm afraid it's not going to last long because I'm already drawing up plans. But while it's here I'm going to enjoy it.

I am kicking off my new situation on a positive note. I know, it's not really my brand, but what the hell.

Having lived now for a couple
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Graduation Day


Today is my last official day in the agency business.

I'll sign some papers, de-commission my laptop (whatever the hell that means) and say goodbye to the agency I helped found over 20 years ago.

It's supposed to be a bittersweet occasion. But it's not. It's easy. The art of advertising is still interesting, but the agency business has lost its appeal.

While I do a lot of railing about brand
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New Interview & Giveaway of Spirit of Lost Angels

Thank you to Laura of Colimetry for interviewing me and for hosting an Easter giveaway of Spirit of Lost Angels.
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How to Make Your Manuscript Impress

Read JJ Marsh's enlightening article on how best to present your manuscript on the Triskele Books blog.
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Coca-Cola: Fizzy Goes Fuzzy


Coca-Cola got all tangled up in its underwear last week.

At a marketing research whack-a-thon their senior manager for marketing strategy came out and said the unthinkable -- social media marketing is a big fat waste of time and money.

Well, he didn't actually use those words. What he said was...

"We didn't see any statistically significant relationship between our buzz and our short-term
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The Cheats vs The Morons


I have to admit that I get a great deal of deliciously perverse pleasure from reading reports that online ad hustlers are picking the pockets of marketing morons and their clueless but oh-so-fashionable agencies.

Apparently there's a lot of hanky-panky going on in the "murky" world of online ad exchanges. An article in Adweek last week had this to say...



"Indeed, while the Web has never
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Advertising Needs Old People


From The Wall Street Journal, March 3, 2013

According to the local mining lore here, senior geologists tend to do
their work the old-fashioned way. They avoid radar technology,
preferring instead to examine termite and ant mounds...They're famous in the often
cutthroat industry for their efficiency.

"I only hire old geologists," says Norman Slater, managing director of Slater Coal,....
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Sneaky Little Bastards


For years, the Truth and Reconciliation Commission here at Ad Contrarian World Headquarters has been determined to expose the unreliable nature of most of what you read about digital advertising. There are three reasons for this:

1. The digital industry is full of sneaky little bastards whose "facts" and "data" usually turn out to be either intentionally misleading, willfully incomplete, or
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Twitter And Reality


"Twitter is the new AP, I like to say, a place where journalists often break news, even before feeding it to their employers." Howard Kurtz - CNN Opinion

"...the number of Washington and New York journalists now using Twitter...
is increasing exponentially." Toby Harndon - The Telegraph
One of the startling things about Twitter is not that average idiots like you and me use it, but that serious
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A Year in the Life of an Indie Author

Join our Triskele Books blog conversation, where different indie authors recount their first year.

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Historical Fiction Club

Join Gillian Hamer, Jane Dixon Smith and myself on the Triskele Books blog chatting about Historical Fiction
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Janet Warren Likes Walmart


Janet Warren was one one of those impossibly wonderful girls.

Not just pretty, not just smart, but nice and pleasant and friendly. Often her father would have letters to the editor published in The New York Times. She was a cheerleader with actual cheer.

Naturally, she had no idea I existed. But she lived in the next building, and her sister was friendly with my sister.

I was in Los Angeles
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Value of the Author Collective

Hop on over to Awesome Indies to read my post about how author collectives can help indie publishers.

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Exit Interview With Pope Benedict XVI


As you may have heard, there is an election going on at the Vatican. In 1268, electing a new Pope took over 2 years (that was before touch-screen voting.)

In order to keep my readers fully informed I recently traveled to Castel Gandolfo where I had an exit interview with newly retired Pope Benedict XVI (Roman numerals can only be used by Popes and Super Bowls. Look it up.)

Pope Benedict (real
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Whatever Happened To Perspective?


Whatever happened to perspective?

There is so much bullshit-masquerading-as-information floating around that it has become impossible to get anyone's attention unless you take every little thing that happens and go hysterical about it.

Every petty fact or trend has to be embellished, embroidered, or exaggerated or no one will notice.

If unemployment goes up 1/10 of a percent, we hear that
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Indie-friendly Book Reviewers

If you are an indie-published author and looking for the best way to get your book reviewed, read my post today on the Triskele Books Blog.

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Forensic experts in writing

How can a forensic expert benefit your writing? Read our latest post on the Triskele Books blog.

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Friday Fun Fest


People - 38,765, Comments - 0
Adweek publishes a pretty good blog called AdFreak. I read it sometimes. I was reading an interesting post there the other day and I noticed something.

There were 38,765 people who "liked" the blog on Facebook. And not a single comment on the post. 

Can someone please explain this "engagement" thing to me again?

This Week's Fun Couple
Yesterday, Iran's president,
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Researching Historical Fiction

Today I'm blogging about researching historical fiction on the Triskele Books blog.

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A Note From A Friend


For all my whining and complaining, I have to admit that I've met some of my favorite people in the world in advertising. I have received a lot of very nice messages since I announced I was leaving my agency last week. This is one of my favorites. It makes me proud. It came from Jason Headley, a great writer -- I mean a real writer, as in novels, essays and screenplays -- director, and terrific
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What's Everyone So Afraid Of?


I am sometimes approached by editors of advertising or media publications to write pieces for them. In the course of trying to convince me to contribute tendentious pieces to their publications (and not get paid), invariably the following sentence is uttered:

"We're so tired of all the bullshit"

Often when I attend a conference and one of those gee-whiz presentations about the latest online
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Triskele Books News

Announcing a new blog and a June 2013 launch for 4 more Triskele Books!
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And Now For Something Completely Different


On April 1, I will be leaving my post as chairman and ceo of Hoffman/Lewis.

After a while, being the oldest living adman on Earth loses its allure. I have recently celebrated my 40th anniversary in the agency business. It’s enough. I'm bored.

When you're young you can make excuses for being bored: you need the money, or it's only temporary, or soon you'll be moving up. At my age there's no
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Awesome Indies

Very pleased to announce Spirit of Lost Angels is the latest addition to the historical fiction category of Awesome Indies, site for quality independently published fiction

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The Content Con


It doesn't take a rocket scientist to recognize that this year's online magical marketing word is "content."

All the hustlers who were selling us "the conversation" a few years ago and "social media marketing" for the past two years have suddenly all become "content" experts. The great thing about content is, it's anything you want it to be. If you can upload it to the web, it's content.

It
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Triskele Books blog

This week sees the launch of our Triskele Books blog. Jill Marsh opens with her words on what we've learned and the mistakes we've made during the first year of our authors' collective.
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Should I buy a lottery ticket?

Very excited to see Spirit of Lost Angels on two more "Best Books of 2012" lists, alongside a few Big Names! Thanks to Andrea Connell of The Queen's Quill and Darlene Elizabeth Williams 
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Nice Surprise

Just happened to see that Meg from A Bookish Affair has Spirit of Lost Angels on her list of good books for 2012. Thanks, Meg, I'm very chuffed!
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Sex And Commerce


Back in high school there were people who were "heavy users" of sex. Remember them?

They often had one characteristic in common -- they were promiscuous. They didn't just have lots of sex with one person. As we used to say, they "got around."

The world of commerce is like that, too. Heavy users in a category tend to be promiscuous. They tend to try lots of different brands in the category.
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Who The Hell Is "The Consumer?"


One of the things that gives me big chuckles is listening to account planners and creative directors talk about "the consumer."

"The consumer" is someone they think they know a lot about. Apparently she attends the same pilates classes as planners, and goes on mountain bike rides with creative directors.

Despite their unctuous devotion to mouthing the word, most people in advertising don't
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Slaves To Trendiness

  
Take a look through any agency website and you're sure to read about how innovative they are. They do things differently. They have a unique perspective.

Spend time at these agencies, on the other hand, and you're sure to find out how absurdly derivative and slavishly trendy they are.

According to Ad Age, no fewer than 60 agencies have so far posted videos of their staff doing the Harlem
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We are NOT getting another dog!

Our beloved family pet, Oscar the border collie passed away last September.
Oscar was lucky enough to grow up with three children, chasing balls and sticks, jumping on the trampoline with them, and instinctively trying to round them up when they got a bit too rowdy. They shoved him into princess and superman costumes, painted his toe-nails, plaited his fur and tied ribbons around his ears. He never once growled at them, and adored every minute of his busy life.
Two of the children left our home in France to move to Australia last August, and, with the passing of Oscar, it truly felt like the end of an era.
Padding around our silent, tidy house, I tried to look on the bright side. 'We'll be able to travel more easily,' I said to my husband. 'And you won't have to clean up the crap from the garden every weekend.'
'Yes,' he said, into the long silence, 'life should be a lot easier now ... but it is kind of too quiet, don't you think?'
'I know,' I said. 'But we don't want another dog, do we?'
'No ... we won't get another dog.'
A week ago, some invisible force found us at the local animal shelter, a heart-wrenching experience in the best of times. A few hours later, we headed home with Holly, the dog we were never going to get.
Meet Holly... she's a 9 month-old cross Labrador  collie, and possibly something else - a crazy, exhausting, adorable, bundle of beans.
So, since we don't have a new doggy, I can get back to writing my book ...

HOLLY AND ME (DAY I)



HOLLY AND JEAN-YVES (DAY 1)


NO DOGS ON THE BEDS! (DAY 3!)


I SAID NO DOGS ON THE BEDS!


HOW'S A GIRL SUPPOSED TO WRITE, WITH THAT FACE AT THE WINDOW?

HOLLY'S FIRST BIRTHDAY PARTY INVITE -with Pati


A BOY, A BED AND A HOUND

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