Marketing Is A Mystery, Not A Puzzle

I was listening to the BeanCast the other day. The BeanCast is a podcast (yes, they still have them) produced by my friend Bob Knorpp that intelligently examines issues related to marketing, particularly of the digital variety.

The show had some very smart people on it and they were discussing the effect that "big data" might have on the job of the CMO.

All the experts seemed to agree that