The Light At The End Of The Internet

On May 20th, on the subject of "native advertising," I wrote...

"Nobody seems quite sure what they mean by native advertising. But I
think I know what they mean. They don't know it yet, but they mean using
traditional advertising strategy on the web."
For years, while the cultural impact of the web has grown enormously, I've been skeptical of its alleged brilliance as an advertising medium.