The $7.5 Billion Ad Swindle

There are two outrageous scams going on simultaneously in adland. They are interconnected and both are related to banner (or display) advertising.

The first scam is the unscrupulous selling of online display ads.

The second is the tacit cover-up of frauds perpetrated by online ad networks and ad exchanges.

First, the sales scam.

A recent study by comScore, reported in The Wall Street Journal