Top 10 Mistakes When Advertising To Grown-Ups

Yesterday I posted this on the Type A Group website and it got a great response. In case you missed it, I thought I'd publish it here today.

One of these days your phone is going to ring. Your boss is going to
want to see you in his office.  He will say, "What is the biggest
opportunity for growth we are currently missing?"

You
are going to mumble and fumble. He'll say, "It's people over 50