Agency Business From A Different Perspective

I don't usually post Op-Eds, but this one is good. Last week I published a piece called, Do A Few Things Well. The point was that agencies should stick to their knitting and not try to be everything to everyone. Patrick Strother, who is ceo of Strother Communications Group says "not so fast." Patrick agrees that "if you think you are an ad agency, that’s what you should mainly do..." But he