Apple Has Nothing To Say

Almost 2 years ago, when Steve Jobs stepped down as ceo of Apple, I wrote... 

Advertising will be an early indicator of whether people without vision and taste are moving in at Apple.
One of the things I said to look out for was "Creeping Brandism"...


Creeping Brandism: The Apple
brand was built bottom-up. That is, the products defined the brand.
Virtually every Apple ad was about a