Half Of Display Ads Not Seen By Anyone

The Wall Street Journal reported yesterday that...

"An astounding 54% of online display ads...between May of 2012 and February of this year weren't seen by anyone... 

"A significant number of display-ad "impressions"... are based on fake traffic. Malicious software makes a website
think a person is actually on a page and ads are served up to that fake
visitor. In other scams, ads show up