The Cheats vs The Morons

I have to admit that I get a great deal of deliciously perverse pleasure from reading reports that online ad hustlers are picking the pockets of marketing morons and their clueless but oh-so-fashionable agencies.

Apparently there's a lot of hanky-panky going on in the "murky" world of online ad exchanges. An article in Adweek last week had this to say...



"Indeed, while the Web has never