The "Youth Car" Delusion

This post is adapted from a piece on the Type A Group website.

According to The Wall Street Journal, it's not young people who are buying "youth cars," it's older people.

"Appealing
to the young has auto makers designing and marketing to the "millennial
generation"—that group of consumers in their 20s and 30s... But senior citizens are making Swiss cheese of those efforts."
The
auto