How Many Global CMOs Does It Take To Sell A Can Of Soda?

There's wonderful news from never-never land. The folks at Pepsi are at it again. This can only mean more fun and laughter for the rest us.

Having completely forgotten that their job is to sell sugar-water to pimply-faced geeks in Newark, they are doubling down on their bonehead search for worldwide, universal truths.

They have just hired a Senior VP-Global CMO for the Pepsi Trademark. Don't