Who's Missing The Big Picture?

A very typical -- and typically muddle-headed -- piece called John Hegarty's Missing the Big Picture By Saying TV Ads Stink appeared last week in Ad Age. It was written by the ceo of a “video content marketing agency.”

The article lamely tries to take on John Hegarty, founder of BBH. Hegarty recently contrasted tv advertising with the resurgent excellence of some tv programming and found it