Inconsequential Culture Of Incrementalism

I have whiner's block.

I'm tired of writing about the silliness of the ad business. I'm sick of complaining about the wrong turns it has taken.

People keep asking me what I'm optimistic about. The only thing I can come up with is that there are still a handful of agencies that have big ideas and can do really good work. A handful.

I meet and talk to too many agency people who are dull and