Astounding News From Moronsville

You simply cannot make this shit up.

Just when you think the world of online advertising can't get any more absurd, the banner boys prove you wrong again.

Let's start at the beginning.

On June 13, we wrote about an article in The Wall Street Journal that reported on a study by comScore which found that 54% of display ads paid for by advertisers were never seen by a live human being.

About a