Why Do Marketers Hate Old People?

One of the most infamous advertising campaigns in the history of the auto industry was called, "This Is Not Your Father's Oldsmobile."

The premise was that Oldsmobile was suddenly a vehicle for young people. There were only three problems with this campaign:

1. Young people couldn't afford and didn't buy new cars

2. When they did, they'd rather stick a jelly donut up their ass than buy an