Advice For Students And CEOs

Advice For Ad Students From The Wonderful Dave Trott


Dave's new book is called Predatory Thinking. You can find it here.

Advice For CEOs From The Not-So-Wonderful Me
Yesterday, Bob McDonald, CEO of the world's largest advertiser, P&G, lost his job.

Mr. CEO, before you get snowed by the digital miracle workers, take a deep breath and study the case of Mr. McDonald.

Here's a quote from