Coca-Cola: Fizzy Goes Fuzzy

Coca-Cola got all tangled up in its underwear last week.

At a marketing research whack-a-thon their senior manager for marketing strategy came out and said the unthinkable -- social media marketing is a big fat waste of time and money.

Well, he didn't actually use those words. What he said was...

"We didn't see any statistically significant relationship between our buzz and our short-term