2014

The Cocoon Of Ignorance At Cannes

For sheer stupidity, it's hard to beat Keats' famous assertion that...

Beauty is truth, truth beauty...
But Yahoo ceo Marissa Mayer took a nice swing at it at the Cannes egofest this week by asserting that...

"Art is advertising and advertising is art."
Apparently Ms. Mayer hasn't visited her website recently. As I write this, here's the "art" that is on display in the upper right quadrant of

Online Usage Has Dropped 7 Times Faster Than TV

I'm getting a little tired of doing the TV industry's work for it.

Over in the UK they have Thinkbox which seems to do a very nice job of representing the TV industry's interests with relevant material like this.

Over here, the TV industry seems to be DOA and very happy to have online advertising eat its lunch.

Which brings us to today's sermon.

A few weeks ago I wrote that online usage was

GENRE SPOOF COMPETITION (Free entry!)

In association with Bookmuse, and a departure from Words with Jam's usual first page and short story competitions, this time we’re looking for a condensed spoof of your favourite genre, up to 1000 words. See examples below.

Entry is FREE and our favourites will be published in a Bookmuse Reader’s Journal later this year, which will include review templates, quotes, to-be-read record pages and more.

Prize

All published entrants will receive a complimentary copy of the journal, and the overall winner, chosen by the Triskele Books team, will receive a £30 Amazon voucher.

Closing Date

30th September 2014 (winners announced by 31^stOctober 2014).

To Enter

Simply send your entry as a Word Doc to submissions@wordswithjam.co.ukwith the subject ‘Genre Spoof Competition’ and include your name, address and phone number in the body of the email.

Read the rules and more about the competition here.

7 Things I've Learned From Blogging

I've been writing this blog now for almost 7 years. My blogging experience has taught me a few things about social media and online marketing. Here are seven of them:

1. Social media can be effective
It's a slow build and it takes a great deal of effort, but...if you know what you're doing; you are willing to invest a lot of time and effort; you are a small brand; and you have something

Fear Of Selling

I don't want to be a salesman.

I want to be an artist. I know it's not easy, but it's what I want.

If I can't be an artist, at least I want to be helpful. I want to change things.

I've seen the damage that crass consumerism can do. I don't want to be a peddler. I am nobler than that.

You know what I mean, right? You agree, right?

Well, here's the thing. If you're in advertising, you're a

Fact-Free Research

While I am fond of calling advertising pundits, trade press reporters, and marketing gurus morons, nitwits, and cement-heads, the truth is many of them are pretty smart.

So how can it be that they have been so wrong about so many things over the past 10 years? For example, we've been told for 10 years that TV was dying when in fact viewing has reached record highs. How can this be?

Part of the

10 Dreadful Clichés The Ad Industry Should Euthanize

Intelligent people talk in simple clear language. Dimwits talk in dense jargon and mind-numbing cliches.

The marketing and advertising world has devolved into a cesspool of dreadful clichés, jargon and meaningless buzzwords.

Here are 10 bullshit ideas and phrases that advertising needs to jettison.

1. Native advertising
Code for ads disguised as editorial perpetrated by integrity-free online

The Second Screen Mystery

Maybe you can help me understand something.

I often read that TV advertising isn't as powerful as it once was because people are sometimes distracted by other media while they're watching TV. They're tweeting, or they're on Facebook, or they are doing something else on line.

While I haven't seen any research that confirms this hypothesis, it seems logical to me and I think it's probably true.

Math And Millennials

Us ad hacks have a problem. We don't understand math.

The result is that we're easily impressed, mislead, and bullied by sneaky or irrelevant data, meaningless charts, fast talking metrics monkeys, and cement-head marketing mavens who know even less than we do..

Here's an example.

Someone recently sent me one of those articles about the brilliance of auto makers shifting to online media to

Spirit of Lost Angels Giveaway

If anyone is interested in winning a signed copy of the first novel in my HF L'Auberge des Anges, series, I'm currently running a Goodreads giveaway. Spirit of Lost Angels follows the struggle of French peasant-woman, Victoire, in the years leading up to the French Revolution.

The Woeful Weenies Of Traditional Media

I never attended college. I was enrolled and I graduated, but I never actually attended.

My college had the unfortunate habit of scheduling classes at inconvenient times when horses were running, pool rooms were operating, and the occasional hippie chick required horizontal therapy.

I majored in political science because they had no attendance requirements. A very fortunate circumstance for

Cheesegate: It Just Won't Die

I don't usually post on Friday. But the geniuses responsible for Cheesegate refuse to shut up and just let it go away. And you know me, I'm here to help.

Let's recap our story so far:

The Players
Président Cheese - A brand of chéese
Huge - An agency
Business Insider - A tweet machine disguised as a business website
Digiday - A conference machine disguised as a business website
The Drum - "

Cheese Tweet Damage Control

Cheesegate -- the now legendary (yesterday it was only "soon-to-be-legendary") 45-Day Cheese Tweet holocaust -- is now turning into a Marx Brothers farce.

Everyone involved is tripping in their underwear trying to claim that the story in Business Insider was either false, sensationalistic, or no big deal. Anyone who even touched this thing looks like an idiot (fortunately, I'm already

The Soon-To-Be-Legendary 45-Day Cheese Tweet

If you're looking for a reason to throw yourself under a bus, I suggest reading We Got A Look Inside The 45-Day Planning Process That Goes Into Creating A Single Corporate Tweet at Business Insider.

It is written by someone who, I guess, is supposed to be an advertising reporter. But it's written with the clueless insouciance of a sorority girl wandering into a 9-man circle jerk.

The story

Welcome To Show Business

The social media and content development hustlers make it sound so simple.

You develop some "compelling" content or useful information and you apply it to your blog or your Facebook page or your website and interested consumers will soon discover it.

You will create a relationship, and these people will be thankful for your useful contribution to their lives, and they will become active

Writers' Services

Looking for an editor, proofreader, cover designer, or other writers' service for your book? Our new list on the Triskele Books blog might help.

Tragic World War II Crime Inspires Novel

Thanks to Yvonne at Fiction Books for featuring the true war crime that inspired my novel, Wolfsangel

The One-Day Agency Reboot

I've been reading all about your agency:

You are nimble and agile...

You believe a good idea can come from anywhere...

You are collaborative...

You believe the consumer has greater control than ever...

You are tech savvy and media neutral...

You have a proprietary method for gaining consumer insights...

You believe the biggest asset any brand can have is a team of creative,

False Goals Kill

Among the many ills that afflict the advertising industry, there's currently one that is epidemic-- the pursuit of false goals.

If you are ambitious and want to reach the upper echelons of your agency, it is imperative that you avoid this disease.

There will come a day when you have to make an important presentation.

There will be a roomful of high ranking clients. You will be presenting

Ad Industry Is The Web's Lapdog

One of the important responsibilities of the advertising industry is to be an "honest broker" between our clients and the media.

We have failed miserably.

While we have been aggressive about detailing the woes of traditional media -- the decline of the newspaper business; the problems of radio; the movement away from network television -- we have glossed over or completely ignored the

Ad Industry's Unspeakable Trade Press Speaks

The advertising trade press is beyond redemption.

It seems to be populated by people who have never created an ad, never sold an ad, never stood before a client and had to justify what they've done with their money, and never demonstrated an ounce of skepticism about the bullshit they're fed every day by self-promoting hustlers.

The latest example is this slice of baloney from Business Insider

Television 2.0

Six years ago, in a piece entitled The Web: TV With Its Hat On Backwards, I wrote...

I'm starting to get the feeling that the web's killer app is television.
Then in January of this year in a post called Cloning Television In 2014, I wrote,

I am expecting online advertising to look even more like television
advertising this year...video spots will be the 'new' rage.
Well, as usual, The Ad

Let's Talk About Content

On ALLi’s Self-Publishing Advice blog today, my Triskele Books colleague, Catriona Troth, tackles the troublesome question of why indie-published books only ever make headlines because of sales. And asks a question. What matters most to the Indie Writer – quality or quantity?
Whether you’re a reader or a writer, check it out.

Online "Dying" At Twice The Rate Of TV

Last week I was sent more "TV Is Dead" nonsense.

It came from someone I know (and like) in the ad business -- so I am not going to identify him.

But I am going to provide a little lesson in how otherwise intelligent people who don't understand math are easily mislead and manipulated by numbers and charts.

First let's take a look at this chart that was published on Business Insider.

If you

This Is Getting Too Easy

Being a blogger is getting too easy.

All you have to do is take anything anyone in advertising says and call it bullshit and you'll be right just about always.

Case in point:

About two weeks ago we wrote a post called Lots Of Screwing But No Marriage. The post was about reports that the merger between Omnicom and Publicis was falling apart.

Of course, the parties denied it and said the delay

Advertising And Algebra

When my daughter was five years old -- before she could add or subtract -- I taught her algebra.

One day we were in the car. She must have heard some kids talking about it in kindergarten or heard some reference to it on Sesame Street because she suddenly asked me, "Dad, what's algebra?"

"I'll tell you in a minute," I said. "First I want to ask you a question. That cookie you're eating cost a

NY Times: 57% Of Online Video Ads Unviewable

For a long time we have been documenting the double-dealing and fraud that the sharpies in the online ad industry have been pulling on clueless clients.

This week The New York Times reported that the shenanigans going on in online video advertising may be equal to the astounding swindles going on in banner advertising.

According to a piece entitled The Great Unwatched:

"...more than half of

Today We Are Celebrating

What are we celebrating, you may ask?

We are celebrating 101 Contrarian Ideas About Advertising being the #1 ad book at Amazon for one solid year.

How many ad books does Amazon sell in a year, you ask? Based on the checks I receive, I don't think I'm exaggerating when I say dozens.

Yes, friends, it's a true landmark in literary history. As a cultural milestone, it's right up there with

Why I Talk Dirty

One of the questions I get about this blog is why I use naughty words so often when there are plenty of perfectly good polite ones that will do the job.

The question used to come from embarrassed (and worried) colleagues. And it still comes from my wife.

People tell me that dropping f-bombs and other 4-letter words on the blog costs me readers and credibility. That may be true. But I do it

The Polluted Fountain Of Youth

Anyone who's ever had a parent knows one thing for sure: Old people think young people are idiots.

If you're young, your parents hate your music, hate your haircut, hate your friends, hate your language, hate your clothing... it's an inviolable rule of nature.

This is nothing new. It's been going on for generations. Ever since youth culture emerged about 100 years ago, every generation of

Lots Of Screwing But No Marriage

Well, the big news this weekend was that the honeymoon
between Omnicom and Publicis seems to be in trouble before we even get
to the foreplay.

According to The Wall Street Journal,

"...battles
over position and power are threatening to upend the slated $35 billion
"merger of equals" between advertising firms

Omnicom Group Inc. and

A Journey From Trad to Indie Publishing

Today on the Triskele Books blog, I interview author Ann Swinfen, as she talks about her journey from traditional to indie publishing.

Steve Jobs Hated "Branding"

Here at The Ad Contrarian Worldwide Headquarters, we have always taken a skeptical view of brand babble.

While we appreciate the value that certain types of brand equity confer, we are appalled by the misunderstandings and misrepresentations of how brands are built, and the dreadful lexicon of "branding."

Our views on the topic are summed up in a few little axioms we trot out whenever the

An Expensive Lesson In Web Strategy

Here at The Ad Contrarian World Headquarters we are well-known for believing that it is much more fun to identify problems than to offer solutions.

As a matter of fact, offering solutions is how we make money and the idea of giving them away free on a blog is just plain anathema to us.

Nonetheless, there are moments when we feel unaccountably generous and give million dollar advice away for

The Lifetime Value Of Stupidity

One of my all-time favorite dumb-guy marketing ideas is "lifetime value."

It is the fantasy that if you get a customer at a young age she'll stick with you for life. This nonsense is particularly popular in the automotive industry, where I misspent a lot of my agency career.

My conversations about lifetime value usually went something like this:

BOB: Why are we spending so much of our

Calling All Francophiles...

If you enjoy novels sent in France, you might want to enter the huge giveaway to celebrate the first anniversary of France Book Tours. Good luck!

The Power Of Sloppy

Have you ever wondered how McDonald's and Coca-Cola and Nike and Toyota and Apple and all the other enormous worldwide brands became successful?

For one thing, they were sloppy. They had to be.

They didn't have big data or precision targeting. They couldn't punch a key and immediately identify left-handed Lutheran dry cleaners who rode recumbent bicycles.

So they had to use mass media and

The Sadness Of Sameness

Here's what a once-great agency looks like when it turns its message over to jargon-monkeys.

This agency used to awe us with wonderful ideas. Now it can only bore us with the same dreadful drivel we've heard a thousand times before.

It's a very sad thing.

More on the Author Collective

Today on the Triskele Blog, I interview another author collective, Writer's Choice.

Hard Times For The Cult Of Social Media?

It could be that the social media zombies have had their day.

Frankly, it couldn't happen to a nicer bunch.

Now, before the hate mail comes rolling in, let me state the obvious. There are some very capable, hard-working and talented people in the social media world.

But there is also a roiling cesspool of arrogant, insufferable charlatans who parlayed a few buzzwords into a career and with

My Talk At "Advertising Week Europe"

Last week I was honored to be asked by ITV to deliver their “Spotlight Lecture” at Advertising Week Europe, which was held in London.

It was a week-long conclave of ad, marketing and media people.

My talk was called “The Golden Age Of Bullshit” and was about the difference between the predictions of experts and the reality of the past 10 years.

The fellow introducing and interviewing me on

Talking Babies And Babbling Baboons

I am not a fan of either the talking animal or the talking baby genre. They've been done a million times and rarely have they been anything but awful.

However, every now and then someone does it well. They take a clichéd idea and make it into something good.

One of the cases in which talking babies were done well was E-Trade. Before I go too far, they weren't all gems. But some of the writing

The Power Of Precision Guessing

We know that consumer behavior is often irrational. That's why there are large market share differences among products that are essentially the same.

We also know that consumers tend to be pragmatic and don't like to throw their money around on crap. That's why so many new products fail.

So how do we reconcile these two seeming contradictions? How can consumers be both strangely emotional yet

Facebook's Awesome Bait-And-Switch

I guess you have to admire the shamelessness of their duplicity.

And I guess you have to marvel at the stupidity and naivete of an industry that not only allows such bullshit to exist, but doesn't even seem to care.

The subject is social media marketing, and the perpetrator is Facebook.

Let's go back a few years. Social media marketing was going to disrupt the traditional paid advertising

Triskele Books on Writers & Artists Blog

Today on the Writers & Artists blog, Triskele talks about the rise of the author collective and how they can work to the advantage of self-publishers.

Talking About Talking

Today we have an audio post.

It's an interview I did for Advertising Week Europe promo-ing my talk in London next week (Weds. April 3, 10:30 am.)

Here is the interview.

Author Interview

Many thanks to Edward James for interviewing me on his blog today, to talk about historical fiction and Triskele Books.

Great Advertising Transcends Strategy

Yeah, yeah, yeah. We all know that advertising is 50% strategy and 50% execution. Or something like that.

But that's only true of normal advertising. The kind you and I do.

It's not true of great advertising -- the kind people a thousand times better than us do.

Great advertising transcends strategy. It's great for all the wrong reasons -- the reasons we never talk about in new business

Crimes Of Passion

Today I am doing something I almost never do -- a guest post. The post was written by my good friend, Marcie Judelson (@MarcieJudelson) for her blog Chronic Fatigue. She has given me permission to reproduce it here.

My topic today is something I feel very passionate about; namely, the egregious overuse of the word "passion".

I can remember when I was quite fond of "passion". Once upon a time,

Indie Author Land

Many thanks to Indie Author Land for featuring Wolfsangel today.

Recognizing Foolishness In Everyone But Ourselves

One of the great truisms of marketing is that a good deal of consumer behavior makes no sense.

While we often go out of our way to scour Google for the lowest prices and the best reviews, we also frequently behave in ways that defy common sense. When it comes to buying stuff, or any other human behavior for that matter, we are not logic machines.

Back when I worked on Toyota, there was a great

Branding For Dummies

Among the topics that marketing and advertising people can bore you to death with, perhaps the most annoying is "brands."

On one side we have brand maniacs (often, agency creative directors) who think that all advertising has to do is get "the brand" right and everything else will fall into place. On the other end of the spectrum we have brand deniers (lately, online advertising zealots) who

The BIG Announcement

My Triskele Books colleagues and I are thrilled to welcome fellow indie author, Barbara Scott Emmett onboard the jolly SS Triskele. Read about Barbara joining Triskele Book and, more importantly, her stunning and unique novel to be released later this year: Delirium - The Rimbaud Conspiracy here.

Most Published Research Is False

Over the years, this blog has been highly skeptical of marketing, advertising, and media research.

What passes for research in our world would be laughed out of most reputable scientific laboratories.

We almost never use controls
We almost never replicate our work
We don't have peer review
We don't have others see of they can reproduce our results.

There are so many ways for research to go

Money For Nothing

Money For Nothing
Radio Shack reported this week a 20% drop in 4th quarter sales. It was their 8th consecutive quarter of losing money. They also announced that they would close over a thousand stores. Oh, and they also announced a half-million dollar bonus for their ceo.

Dude shoulda closed 2,000 stores. Then he coulda got a million.

Running My Mouth
Two speaking gigs coming up in the next

Bulletin: Advertising Trade Press Discovers Television

Stop the presses!

The advertising trade press has just awakened after a 10-year nap to discover that television is popular with consumers. Well, f*ck me blind!

That's right after 10 years of bullshit about how TV was dying and the web was taking over the world, Adweek had a piece on Monday called You Won't Believe How Big TV Still Is.

Really? We won't?

Well, guess what, Adweek, not only do

The Eternal Eye-Roll

There are a substantial number of people in the marketing and advertising industry whose livelihood depends on convincing us that we need them to help us understand and interpret the "unprecedented" changes in our culture and society.

These market researchers and "behavioral anthropologists" are constantly bombarding us with propaganda about how changes in our culture are uniquely different

Much Better Yellow Pages. Much Worse Television.

In One Sentence
It took me seven years (I'm a little slow) but I figured how to describe the web as an advertising medium in one sentence. Here it is:

The web is a much better yellow pages and a much worse television.

You can quote me on that.

On Second Thought...
I've had second thoughts about my last post (The Epic Screwing Of Online Advertisers.)

The second thoughts are not about the

The Epic Screwing Of Online Advertisers

Banner advertising continues to grow at a blistering rate. Apparently, the only thing growing faster is the screwing of the people who buy it.

In the past we have documented the alarming fraud that is happening daily in online advertising. But an article in MediaPost's Marketing Daily last week makes everything else seem like small potatoes. To be fair, the following are someone else's numbers,

Why I Have A Blog, A Facebook Page, And A Twitter Account

People often accuse me of being hypocritical. They say I am constantly whining about online advertising yet I have all the online gizmos.

They say, "If social media is not an effective business driver, why do you have a blog, a Facebook page and a Twitter feed?"

Or, "If online advertising isn't a very good business driver, why do you have a website?"

The answer is, there are certain costs

An Open Letter To Book Publishers

Dear Book Publisher,

Hi. My name is Bob.

I'm almost done with my third book. It's called Advertising Needs Troublemakers.

My last book, 101 Contrarian Ideas About Advertising, has been the #1 ad book at Amazon for almost a year.

But here's the thing. I'm really lazy.

I don't feel like going through the agony of self-publishing like I did last time. It's a huge pain in the ass.

I'm also too

Okay, Sherlock, How'd You Do?

Yesterday I posted a problem to demonstrate the difficulty of understanding some purchasing behaviors.

Here was the problem:

I get The New York Times delivered to my home in the San Francisco Bay Area every morning. Yet when I'm on the road, I don't buy The Times on Mondays or Tuesdays. I do buy it, however, on Wednesdays through Sundays.

Pretend you're a marketing strategist, and see if you

Strategies And Mysteries

Today we have a mystery for you to solve. Get out your pipe and deerstalker hat. But first, the set-up.

Yesterday, Dave Trott had an excellent post about the limits of strategy.

I have always felt that in advertising, strategy is essential but it's not enough. The problem with most of our agency strategists is that they complicate the shit out of the easy stuff and screw up the hard stuff.

The Only Ad Bozo You Can Trust

As regular readers know, I consider people who make predictions idiots.

They almost always turn out wrong and they give smart-ass big-mouths like me wonderful opportunities to make fun of smart-ass big-mouths like them.

 Every now and then, however, I step outside my comfort zone and make a prediction. When it turns out wrong I conveniently forget about it. But when it turns out right, I

Wolfsangel Giveaway

Many thanks to the lovely Ananda, for hosting a giveaway of Wolfsangel: 1 signed paperback, and 2 e-copies.

The Joke Called Facebook Likes

A few weeks ago I wrote a couple of blog posts entitled The Slow Painful Collapse Of The Social Media Fantasy (Part 1) and
(Part 2).

The thrust of these posts was that...

"The idea that consumers were enthusiastic about having conversations about brands online, and they would activate their network of friends and followers to share their enthusiasms and create a socially transmitted tsunami

Cats Who Want To Be Dogs

Today we'll be chatting about one of my favorite subjects: stupidity.

Typically my stupidity rants center on digital stupidity. But today we'll be talking about good old-fashioned traditional stupidity.

A significant part of what I am doing these days is trying to explain to marketers the silliness of ignoring people over 50 (they are responsible for almost 50% of consumer spending, but are

The Danger Of Paying Too Much Attention

For a guy who writes relentlessly about the ad industry, I pay remarkably little attention to it.

I never read Ad Age or Adweek or Brand Anything. I read very few ad blogs or marketing articles. I could no sooner tell you who won a Gold Lion than I could tell you who won the Swedish lacrosse championship.

While I have tremendous respect for excellent work, I don't know who the great

Art, Demographics, And The Super Bowl

An article about Bruno Mars, the halftime performer at the Super Bowl, that appeared in The New York Times arts section last Friday is indicative of the role that demographic analysis is playing in our lives.

The piece had some information about Mr. Mars as an artist, but dealt substantially with demographics, and the way business decisions (disguised as artistic decisions) are made.

The

Double Giveaway

Many thanks to TB Markinson for hosting a giveaway of signed paperback copies of Spirit of Lost Angels and Wolfsangel.

Product Advertising And The Super Bowl

For the last few years, whining about the lousy quality of Super Bowl spots has become de rigueur among advertising observers.

While I hate to be non-contrarian, I'm afraid these people are right.

I'm sure there are a number of reasons for this. But I have a feeling that behind this phenomenon there's something going very, very wrong.

I believe that most agencies have bought into the idea

The End Of The $4,000,000 Spot?

And what a super bowl-full it was.

It had everything. Bad playing, bad ads, enormous wastage of money on celebrity cretins, Joe Namath's coat...

And then to top it off, the dumbest line of copy in Super Bowl history: "There's nothing more American than America."

The extent of this mess could mark the end of the $4 million dollar spot. Only kidding. Dumb advertisers will always need stuff to

How to Enjoy Marketing

It's no secret. Like many authors, I dislike the marketing side of writing. However, we all know that in today’s competitive marketplace, there’s no shying away from this aspect of the book business.

So, apart from the usual avenues of Twitter and Facebook, what other marketing and networking choices are there?

Well, there is the Bookclub. Just over a year ago, rather than discovering this myself, the ‘Bookclub Niche’ found me. Read the rest of this post here, on the Triskele Books blog...

Reheating The Leftovers

We're Number 1! Number 2
When Richard Nixon resigned, Gerald Ford chose Nelson Rockefeller to be his vice president. Asked how he felt about the vice presidency, Rockefeller said, "I never wanted to be vice president of anything."

This is kinda how I feel today. My semi-brilliant book, 101 Contrarian Ideas About Advertising, has been top-of-the-ad-charts at Amazon for about 9 months. Now it's #

Wolfsangel Goodreads Giveaway

Ends Feb 12th: If anyone is interested in my WW2 novel (based on a true WW2 crime) of rural France under the German Occupation, I'm currently running a Goodreads giveaway of a signed copy, internationally. Thanks for your support!

Brand Loyalty And Social Media

Of all the factors relating to consumer behavior, perhaps none is more misinterpreted and mischaracterized than brand loyalty.

While we all have favorite brands in several categories, in most cases our loyalty is an inch deep.

In the agency world, where the religion of branding is unquestioned and inviolable, the misunderstanding of "brand loyalty" is epidemic.

It is true that, all things

Everything You Need To Know About Millennials

Okay, I'm serious.

Everyone in the advertising and marketing industry listen to me. If I have to sit through one more presentation or read one more study about millennials I'm gonna send a guy out to kill each and every one of you. I mean this.

Every single bullshit marketing study about millennials ever conducted comes to the exact same conclusion, but is afraid to say it out loud:

They

The Technology Trap

I have developed a rather distressing reputation as a dinosaur who hates technology. I may be a dinosaur, but I don't hate technology.

As a former science teacher I love science and technology and am a sucker for all kinds of tech gizmos that I probably don't need.

I have another distressing reputation as an apologist for the broadcast industry, particularly TV. Once again, I plead innocent. I

Part 2: The Slow Painful Collapse Of The Social Media Marketing Fantasy

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