10 Dreadful Clichés The Ad Industry Should Euthanize

Intelligent people talk in simple clear language. Dimwits talk in dense jargon and mind-numbing cliches.

The marketing and advertising world has devolved into a cesspool of dreadful clichés, jargon and meaningless buzzwords.

Here are 10 bullshit ideas and phrases that advertising needs to jettison.

1. Native advertising
Code for ads disguised as editorial perpetrated by integrity-free online