The Soon-To-Be-Legendary 45-Day Cheese Tweet

If you're looking for a reason to throw yourself under a bus, I suggest reading We Got A Look Inside The 45-Day Planning Process That Goes Into Creating A Single Corporate Tweet at Business Insider.

It is written by someone who, I guess, is supposed to be an advertising reporter. But it's written with the clueless insouciance of a sorority girl wandering into a 9-man circle jerk.

The story