Strategies And Mysteries

Today we have a mystery for you to solve. Get out your pipe and deerstalker hat. But first, the set-up.

Yesterday, Dave Trott had an excellent post about the limits of strategy.

I have always felt that in advertising, strategy is essential but it's not enough. The problem with most of our agency strategists is that they complicate the shit out of the easy stuff and screw up the hard stuff.