The Danger Of Paying Too Much Attention

For a guy who writes relentlessly about the ad industry, I pay remarkably little attention to it.

I never read Ad Age or Adweek or Brand Anything. I read very few ad blogs or marketing articles. I could no sooner tell you who won a Gold Lion than I could tell you who won the Swedish lacrosse championship.

While I have tremendous respect for excellent work, I don't know who the great