Fact-Free Research

While I am fond of calling advertising pundits, trade press reporters, and marketing gurus morons, nitwits, and cement-heads, the truth is many of them are pretty smart.

So how can it be that they have been so wrong about so many things over the past 10 years? For example, we've been told for 10 years that TV was dying when in fact viewing has reached record highs. How can this be?

Part of the