Stealing For Success

Back in my agency days I was a pretty good copywriter. Not great and not terrible, but pretty good.

I like to think that if I had focused more on creative work and less on agency management I could have been better. Of course, this is the kind of bullshit we all tell ourselves to excuse our mediocrity.

In my career I had a few hit campaigns (way too few). While
these hits lasted a brief time,