Steve Jobs Hated "Branding"

Here at The Ad Contrarian Worldwide Headquarters, we have always taken a skeptical view of brand babble.

While we appreciate the value that certain types of brand equity confer, we are appalled by the misunderstandings and misrepresentations of how brands are built, and the dreadful lexicon of "branding."

Our views on the topic are summed up in a few little axioms we trot out whenever the