What The Hell Are They Teaching? Best of 2012


Our next "Best of 2012" is from October. It was about marketing professors and the Pepsi Refresh project.

There was a piece in Ad Age
last week featuring the astoundingly clueless opinions of marketing and
business professors on the subject of the Pepsi Refresh project.

The amazing thing is that these people weren't from Southwest Arkansas
State. These guys were from Harvard, Columbia,
read more...

The Facebook Monster: Best of 2012


We continue our final week of "Best of 2012" posts with this one from September.

Once upon a time, there was a thing called traditional advertising. The purpose of traditional advertising was to create demand for things.

People
did this with funny television and radio commercials and pretty
newspaper and magazine ads and billboards and blimps and butt danglers
and hooter wobblers.

read more...

My Social Media Paradox - A Best of 2012


For my next "Best of 2012" selection, I chose this one called "My Social Media Paradox."

Back in August, I was invited to speak at a social media conference.
The hen was in the fox house. My presentation was billed as a "fireside
chat" between the organizer of the event (a guy I like and respect, Jason Falls) and myself.

The first question Jason asked me went something like this...

"You
read more...

Best of 2012: How The Higgs Boson Can Help You Build Customer Engagement


In July, during the frenzy over the purported discovery of the Higgs Boson I wrote the following silly piece, among my choices for one of the Best of 2012.


Executive Summary: Start by creating a Boson-link (Blink).
Then co-create by sharing Blinks about your brand with a million
billion trillion zillion other Blinks and, like, then those Blinks
will, like, totally connect and grow
read more...

Advertising's 5 Biggest Lies: Best of 2012


For today's "Best of 2012" selection we go back to June for this piece.

Among our fellow citizens, it is commonly believed that we ad hacks
get paid to lie. While I am not prepared to stipulate, I do concede that
sometimes we don't quite tell the truth, the whole truth, and nothing
but the truth.

So when you set out to write a piece entitled Advertising's 5 Biggest Lies, you are begging for
read more...

The Restaurant For People Who Don't Like Food: Best of 2012


We continue my selection of the 10 best posts from 2012 with this piece from April called "The Restaurant For People Who Don't Like Food"

In my hometown of Oakland, California, there’s a restaurant I hate.

It’s very chic, and popular with a certain type of person – a person who likes restaurants, but doesn’t like food.

Everything
about it is unappetizing. It has a cheerless austerity that
read more...

North Beach, Wollongong

I just love coming home to Australia. Mornings like this: nice walk, swim, coffee and book signing with friends.


read more...

Best of 2012: Realism vs Nihilism


Continuing with our Best of 2012 lazinessfest, here's a piece from May in which the "everything is dead" crowd is taken to task. 

By the way, as of yesterday "101 Contrarian Ideas..." was #2 on Amazon's ad book chart. Only you can get me the big foam finger for Christmas. 

I like to think of myself as a realist.

I put little faith in the pronouncements of people with fancy titles or a
read more...

Bulli Bookclub

Well last week could be called bookclub week. Spent a fabulous evening at Ryan's Hotel, Bulli, with the lovely Lesley Bennett's bookclub girls. Far more chatting and laughing than actually talking about the book!


read more...

The Reviews Are In


Tis the season of shameless self-promotion. I've been thinking that a book makes a great holiday gift, and if it doesn't, it makes wonderful kindling for the fireplace.

Anyway, in order to convince you that you really should be buying my book this season, I thought I'd take one line from each of the 17 reviews on Amazon and make myself feel really good by posting them. These are real excerpts
read more...

Best of 2012 - Interactivity: Get Over It


Here's my 3rd post in The Ad Contrarian Best of 2012 collection. This is getting to be fun. Instead of having to write every night, I just copy and paste. So much less troublesome. It's called "Interactivivty: Get Over It" and it's from March 12, 2012

From CNNMoney, last week...

"Imagine if Joe Smith, in need of a new
car... presses a button on his remote and instantly receives more
read more...

Best of 2012: What Makes An Ad Person Exceptional?


Today we continue my pseudo-intellectual quest to avoid work by publishing my second selection among my 10 favorite posts of 2012. It's from February 13, 2012 and it's called "What Makes An Ad Person Exceptional?"

I went out to dinner the other night and got food poisoning.
Consequently, I spent the remainder of the night in a cold sweat
crawling between my bed and my bathroom.

Fortunately
read more...

Best of 2012: Conscience Of A Contrarian


Since we are approaching the time of year when everyone does top 10 lists; and since I am way too busy right now to be writing blogs posts; and since I am a lazy-ass bastard, I have decided to select 10 of my favorite posts from the past year and re-post them between now and the end of the year. I know, it's a totally bullshit idea, but my brain needs a rest. So here's the first one I've
read more...

Wollongong Bookclub

Last Friday evening, with a touch of trepidation and a small knot of nerves, I went to the Links restaurant on the stunning Wollongong beachfront, to meet up with my first Aussie bookclub readers of Spirit of Lost Angels. The wine and champagne surely helped, but I needn't have worried a bit, the girls were all gorgeous and gave me some insightful feedback into my novel. As the evening wore on, I felt less on the chopping block, and more part of their friendly group, especially during the hilarious Secret Santa present swap. A big thank you to Sharyn, the bookclub's 'co-ordinator extraordinaire', and to my long-time school and nursing friend, Deb Holdsworth, for organizing such a wonderful evening.


read more...

New Review for Spirit of Lost Angels

Many thanks to Julianne Douglas of Writing the Renaissance, for her review of Spirit of Lost Angels.
read more...

Fête des Lumières Videos

After my guest post on Writing the Renaissance, about Lyon's international light festival, Julianne has posted some great video links to this year's festival.
read more...

U Is The Dirtiest Letter


Overheard In A Berkeley Diner
"What is the granola sweetened with?"

World's Record For Bad Acting In A Single Commercial
Peyton Manning and Papa John



Gen. David Petraeus
Why is anyone still surprised about the stupid things guys do with their weenies?

The Real Poop On Holiday Shopping
Have you ever wondered why so many of your Christmas gifts are so crappy? According to The Wall Street
read more...

How Much BS Can You Write About BS?


It's Christmas time. So in the great American spiritual tradition, it's time to start selling.

My latest book, 101 Contrarian Ideas About Advertising, which you can see right over here -------------------------------------------------------------------> peaked at #2 and has been hanging around the top 10 on Amazon's list of advertising paperbacks since its publication back last April.

Can you
read more...

Fête des Lumières

Every year, the city of Lyon, France celebrates la fête des Lumières - an international light festival to celebrate the end of the black plague in Lyon. Read my guest post on Julianne Douglas' blog: Writing the Renaissance.
read more...

Truth Is Stranger Than Satire


I have watched this thing three times and I am convinced that these people are serious.

I'm a peaceful man, but I have to be honest here and say I had disturbing fantasies of violence.

The marketing industry has gone completely bat-shit, pants-down, weenie-waving crazy.


I quit. No, I mean it. I quit.

Big thanks to Matt Jay for pointing me to this
read more...

Unsolicited Advice For Large Corporations


It is not enough these days for the overfed fat cats of large corporations to make billions of dollars. Now they want to be loved and admired. Here's some advice for them and for the poor fools who have to implement their delusional PR and social media plans.

1. When will you be loved? Um…never. I know, people just don’t understand how much good you do and what a wonderful company you are. Oh,
read more...
Thanks to Andrea of Reading Lark for her interview and giveaway of Spirit of Lost Angels.
read more...
Thank  you to Naomi from A Book and a Review for this lovely review of Spirit of Lost Angels.
read more...

The Wonderful Things We Used To Know


One of the ongoing qualities of mankind that you have to admire has been our ability to delude ourselves into thinking we know things that we don't know.

There are so many wonderful things we used to know that we don't know anymore.

We used to know what the universe was made of. It was made of protons and electrons and neutrons which were made of quarks and a whole bunch of funny little
read more...

Social Media Bombs On Black Friday


Despite all the hyperventilating over social media, people with open minds and judicious temperaments are still unconvinced that it has significant impact on commerce.

We know that display advertising on social media sites, notably Facebook, has delivered a whole lot less than promised.

But defenders of social media marketing tell us that it is not the advertising value of social media
read more...

Facebook Trying To Commit Suicide?


Facebook may be about to cut their own throats.

According to Business Insider, they will soon be launching a product that will...

prove to marketers that there is a type of online advertising besides Google search ads that is worth spending large amounts of money on.

Read more: http://www.businessinsider.com/facebook-is-quietly-ramping-up-a-product-that-kills-us-says-yahoo-source-2012-11#
read more...

A Great Start

Here's a great start to the Thanksgiving weekend




read more...

Another pleasing review of Spirit of Lost Angels

Many thanks to Meg of A Bookish Affair for her fabulous review of Spirit of Lost Angels
read more...

The Remarkable Dominance Of Live TV


Here in the science wing of The Ad Contrarian Worldwide Headquarters our never-ending battle against the forces of ignorance and trendiness sometimes forces us to publish some actual facts. You remember those, right? Those were the things we used to rely on before the online crowd introduced us to "metrics."

For the benefit of the few who are still interesting in understanding what's really
read more...

Triskele Books Feature

I am happy to announce the Triskele Books feature this month in Book Junkies Journal. Our thanks to Annarita and Cathy from Book Junkies for this lovely piece.

read more...
Thank you to Lindsay of Little Reader Library for her review of Spirit of Lost Angels.
read more...
Many thanks to Pepca and Beyond Strange Words for her review of Spirit of Lost Angels.
read more...

Ciao, Baby



Heading to Italy today.
See you in a couple of weeks.
Meanwhile, buy my book.
read more...
read more...

Either Facebook Is Nuts Or I Am


In our last exciting episode, we decided that Facebook's business strategy is a pig's breakfast. They reach a billion people but all they can do is sell crappy little ads to divorce lawyers for $1.50.

We described this problem in esoteric marketing terms (well, esoteric for a dumb-ass blogger, anyway) as one of confusing the "demand creation" model with the "demand fulfillment" model (please
read more...

Local Food and Wine Temptation


We truly did have good intentions the other Friday afternoon: a brisk walk through our rural village of Messimy, and up through the Monts du Lyonnais, then back home for a bowl of hearty, healthy vegetable soup.
As we approached the church we noticed a crowd of villagers grouped around the Salle Jeanne Arc.
‘Mmn, what’s happening over there?’ my walking pal asked, so across we trotted to see what the fuss was about. And voilà, in usual French style, we found ourselves in the throes of la dégustation des produits regionaux (tasting of regional products).

‘We don’t have to stay long,’ I said, as we moved from stand to stand, tasting local jams and honey, bread baked into animal shapes, salami made with blueberries, cheese, mushrooms and other unlikely ingredients. 



We then trooped over to the other room, and started on the macaroons, chocolate almonds and snails. Yes, a strange marriage of tastes, but never mind.

Our last stop was the wine stand, offering local reds, rosés, whites and a new pink bubbly one.
Of course, we never got any further on our walk, and the hearty, healthy vegetable soup went into a Tupperware in the fridge.  
read more...
Thank you to Sabrina Nedelea of The Book Town for her review of Spirit of Lost Angels.
read more...

View From The Ivory Tower


The Wall Street crowd got all lightheaded last week because Facebook posted some better than expected numbers. Pardon me if I don't join in the champagne shower.

Here in the Ivory Tower wing at The Ad Contrarian Worldwide
Headquarters, we're starting to think that Facebook may turn out to be one of the all-time dumbest companies on the planet. And remember, to be the all-time dumbest you have
read more...

Triumph Of The Anti-Language


There is a talk I give to groups from time to time called "The Golden Age Of Bullshit."

The talk has a few basic themes. One of which is that we are living in an age in which business bullshit artists have invented an anti-language. Its objective is to confuse rather than clarify. This is the opposite of what language is supposed to do.

Yesterday I received an email from from Oracle. The
read more...
A big thank you to Marie Johansen of Books by the Willow Tree for her generous review of Spirit of Lost Angels.

read more...

Online Advertising Through The Wrong Lens


It seems to me that advertisers and marketers still don’t understand a basic concept about using the web.

After 15 years they are still committed to plopping their thought template for traditional advertising over the web and expecting it to fit.

It doesn't.

The models they have in their minds are wrong, and to a large degree account for the dismal performance of most online advertising.

The
read more...

Social Media Effect: "Barely Negligible"


If you're in the business of selling stuff, according to one big-time research firm social media marketing is a waste of your time and money.

Forrester Research has released a report recently that concludes...

"Social tactics are not meaningful sales drivers. While the hype around social networks as a driver of influence in eCommerce continues to capture the attention of online executives, the
read more...

Of Geeks And Sneaks


I don't like sneaky people.

And one of the things that bothers me about online advertising is the unprecedented degree of sneakiness.

In traditional advertising, there is usually no question about what an ad is or what it is intended to do. We are out to sell you something and there is rarely any doubt about our motives.

You may not like the idea that we are trying to sell you something, but
read more...
Thanks to Annemarie Neary, author of the wonderful A Parachute in the Lime Tree for her generous Goodreads review of Spirit of Lost Angels. If anybody is interested, please join our Triskele Books bookclub discussion on A Parachute in the Lime Tree!
read more...

What The Hell Are They Teaching?


There was a piece in Ad Age last week featuring the astoundingly clueless opinions of marketing and business professors on the subject of the Pepsi Refresh project.

The amazing thing is that these people weren't from Southwest Arkansas
State. These guys were from Harvard, Columbia, Dartmouth, Penn and Notre Dame.

It makes it clear why so many young people in advertising are confused about
read more...

Google Math


My opinion piece about Google yesterday drew some skepticism.

It feels like much of it came from Googlemeisters whose deep involvement with search may be making them sensitive to every tree but barely aware of the forest.

Yesterday's piece was all opinion.  Here are some facts*:

For searches involving people looking to buy something, almost 2/3 of clicks go to paid results, not natural (
read more...

Google Is Blackmail


The way I see it, Google is a brilliantly executed extortion racket.

The key concept to understand is that Google makes its money through misdirection.

They get nothing for directing you to the most accurate search result. They get paid to artfully direct you away from the most accurate search result.

Natural (free) search takes you to the most likely thing you're searching for, according
read more...

Advertising In Support Of Content

In a recent exciting episode of The Ad Contrarian called Web Litter: Now It's Content, we discussed how previously ineffectual online marketing activities have been resurrected as the latest web marketing miracle -- "content."

We said,

"Previously they were just litter blowing unnoticed through the dark, dusty corridors of the web. But now that they have been promoted to "content" they are once
read more...

Mad Women of the Hell of La Salpêtrière





In her generous review of Spirit of Lost Angels on The Queen's Quill Review, Andrea Connell's comment on La Salpêtrière prompted me to write a short piece about this asylum for “insane and incurable women”:  To me, this was perhaps the most fascinating portion of the story - descriptions of the appalling conditions under which the women were kept, the rivalries that developed among cell mates, the rules one had to learn in order to survive this prison. The narrative was stark and believable and, believe it or not, educational. Since I finished the book, I’ve been looking up the history of the Salpêtrière Hospital, intrigued at how low mental health care and the care of women had deteriorated at that time.

As an author, I too, found the asylum parts of the story the most fascinating to write about.

Located in the 13th arrondissement of Paris, this building was named La Salpêtrière due to its origins as a producer and storage area for saltpeter (used to make gunpowder).

For many years it was then known as a cruel and harsh place to which people suffering from mental health problems were sent … as well as various other “conditions” not considered suitable for society: beggars, prostitutes, protestants, epileptics, orphans, Jews, criminals, drunks, witches, depressives, blind women, adultresses, homosexuals, thieves, magicians, idiots, suicidals, bohemians, cretins. The old, the young, the children, all imprisoned together, sent there by families, husbands, neighbours.



On Sundays, prostitutes were rounded up and carted off to La Salpêtrière

In the late 18th century, Dr. Philippe Pinel, child of 18th century enlightenment, finally did away with the women’s chains and the approach to mental disease began to change. Today, Dr. Pinel’s sculptural monument stands before the main entrance in Place Marie-Curie, Boulevard de L'Hôpital.
Dr. Pinel removing patient's chains.


In the second half of the 19th century, when Dr. Jean-Martin Charcot took over the department, La Salpêtrière became world famous as a psychiatric centre, and students came from all over the world to listen to Charcot's lectures. Among them was a young man by the name of Sigmund Freud.

Despite its modern-day state of the art facilities, the hospital is still littered with memories, some of the original structures remaining as a bleak reminder of how things use to be.

During my research into La Salpêtrière, I stumbled upon a beautifully poetic little book – Les Folles d’Enfer de la Salpêtrière (The Mad Women of La Salpêtrière Hell) written by talented French sculptress and illustrator, Mâkhi Xenakis.

Invited to exhibit at the La Salpêtrière hospital in Paris in 2004, Mâkhi Xenakis discovered in the hospital archives the hellish imprisonment there of thousands of women since the time of Louis XIV. This discovery led her to pen a heart-breaking account of the tragic inmates, in Les Folles d’Enfer de la Salpêtrière, and to install 260 amazing sculptures in the hospital chapel and the gardens:



I found this link, and video (in French) both moving and enlightening.

read more...

We're Number Wonderful


This past weekend I decided to try to find out where this blog stood in the cosmic heirarchy. I don't know why -- probably status anxiety or some other post-modern disorder.

So I went to a website called the Ad Age Power 150 which purports to rank the 150 most powerful ad blogs in the world. The Power 150 had 1,137 blogs listed. Right away I knew there was going to be trouble.

If you think
read more...

Facebook's Bar Chart From Hell


Facebook has decided that it no longer wants to be in the business of selling clicks. Instead it wants to be in the business of selling reach and frequency, just like the grown-ups.

Of course, this is a cruel joke because reach and frequency mean nothing if the ads are invisible, which they are on Facebook.

This bar chart (to actual scale) does a pretty good job of explaining why they'd rather
read more...
Many thanks to Andrea Connell and The Queen's Quill Review for a generous review of Spirit of Lost Angels. Andrea's comments have inspired me to write a blog post about La Salpêtrière asylum in Paris that features in this story. COMING SOON...
read more...

Commenting Is Back!

We used to have a very vibrant commenting community here at TAC. But that died several months ago.

The reason it died was because of a crappy third party commenting system I used from an incompetent,
unprofessional, bush-league software company called _______.

Here at The Ad Contrarian world headquarters, we don't think
it's right to pick on people who are stupid and incompetent. Unless
read more...

Real People Are Different From Us

In case you've ever wondered why marketing professionals are so ridiculously obsessed with the digital world, and so out of touch with real people in the real world, a group called the Media Behavior Institute did a very interesting little study.

They are quick to point out that this is not scientifically valid (which is true of most marketing and media research, but very rarely acknowledged.)
read more...

Autumn Chestnuts and Fortified Villages

Keen as ever for a break from internet research, and to seek out more tangible sources of documentation for my current book, I recently paid a visit to la Maison d’Expositions de L’Araire.

As I headed towards this historical society stone building, admiring the panoramic view across the Yzeron valley to the city of Lyon, it was obvious autumn had sneaked up on me again while I wasn’t looking. In this rural heart of the Monts du Lyonnais, flame, mustard and crimson-coloured leaves almost outdid the green, and I drew my cardigan around me against the damp nip in the air.




La Maison d’Expositions de L’Araire is a humble place, the volunteers who run it always offering a welcoming smile and more than happy to answer my myriad of questions. An elderly woman beckoned me inside, towards the hearth, and the sweet aroma of roasting chestnuts filled my nostrils. She rattled her poker about in the flames as we talked about the weather, and how suddenly the summer had left us for another year. After what I hoped was a polite interval, I bade her au revoir and headed off towards the exhibitions.



La Maison de L’Araire boasts permanent exhibitions of an old silk-weaving loom, and a model of a Roman aqueduct, from when the Romans inhabited this part of France, but it also features temporary exhibits and since my novel-in-progress is set in the 14th century, I was particularly interested in the model-sized fortified villages.


During the Hundred Years’ War (1337-1453), the inhabitants of this west Lyon region constructed high stone walls around their villages to protect them from the hordes of pillaging, plundering soldiers. This fortification was named the vingtain, as each peasant was required to pay a twentieth (une vingtième) of his harvest towards its construction and upkeep. I pictured the people complaining about this extra tax; yet another to leech their meagre earnings. But I also imagined them working in the fields, startled and frightened as the cries of bandits reached their ears, and hurrying off to the relative protection of their fortified village.

I took the usual photographs, filled my notebook, thanked the historical society volunteers, and hurried off through the early dusk to join my friends for an aperitif in the village bar.
read more...

How To Be A Marketing Genius

One of the reasons advertising and marketing are universally loved and held in such  high esteem in the business community is that we are so precise and disciplined in our thinking.

For example, in the pre-historic days of business, advertising was expected to "sell" things. Fortunately, we have overcome this small-minded way of thinking.

The old Luddite dinosaurs of business used to judge us
read more...

Facebook Announces 1 Billionth User. Still Waiting For 1st Ad Click.

MENLO PARK, Calif. (TAC) -- Facebook today announced that it had signed up its one billionth user.

Facebook made the announcement by placing an ad on a Facebook page. Only kidding, nobody's that stupid. They created a new spot which you can see below.


The spot explains that Facebook is very much like a chair. It is like a chair because people sit on it. Although there are not many people who
read more...

Closing For Repairs

Over the next 48 hours, The Ad Contrarian may be going down for periods of time while we try to repair and replace our completely screwed up commenting system.

This should be good for a few laughs.
read more...

Facebook Tying Itself In Knots

Let's go back a few years.

Old media paradigms were dying and new media paradigms were being developed.

The logic went like this:

Consumers were no longer docile and malleable. The web had changed all that. 


Old advertising metrics like reach and frequency were no longer relevant. Simply counting the number of purported impressions was shallow and outdated thinking.


Instead, the true
read more...
Triskele Books and Spirit of Lost Angels get a mention in Writing Magazine!






read more...

Web Litter: Now It's Content

The dismal record of online advertising has caused a minor crisis among the thousands of agencies who make a living creating the stuff.

It is getting difficult for them to convince anyone that blogs or podcasts or YouTube videos or "user generated content" or banners are the marketing miracles they were once purported to be. No one is that stupid anymore. I mean, except the odd CMO.

So the
read more...
Thank you to Devon Marshall for generous Goodreads review of Spirit of Lost Angels
read more...
Many thanks to Teresa of Lovely Treez for her generous review of Spirit of Lost Angels
read more...

The Man In The Gray Flannel iPhone

In the 1950s there was a very popular book and movie called The Man In the Gray Flannel Suit.

It was a complicated tale, but one of the key threads was about conformity.

The icon of 1950's conformity was the suburban male office worker, commuting by train to "the city," trapped in an unfulfilling life of materialism, social climbing, and status anxiety.

Like all cliches, this had elements of
read more...

THE IDEAL CHAPEL























Last Sunday dawned warm and sunny, so we stuffed cheese, saucisson, baguettes and water into the backpack and headed up the track behind the house, into the foothills of the Monts du Lyonnais. After several hours tramping up and down valleys, and through forests, we reached the hamlet of Châteauvieux, with its wide view over the Yzeron valley on one side, and the city of Lyon on the other.
Châteauvieux boasts not only a history dating back to Roman times, but also an 11thcentury chapel, which was my real motive for our day-long hike. For this medieval edifice seemed the ideal chapel for Angel of Roses – my current novel, set in this rural area west of Lyon during the 14th century plague years.
As I peered into the chapel, I felt that twinge of excitement, anticipation and nervousness, when a story starts to come alive. It was as if, in that dim and dusty interior, I could see the villagers hunched on the straw-covered flagstones, the elderly and infirm lined up on benches along the walls, all eyes on the priest. I could hear the priest telling them that Black Death had come to the village because they were all such terrible sinners, and now they must pay for their sins, and repent. And, from her glorious pedestal, I shivered at the implacable stare of the Virgin Mary.
Not a single tombstone is left standing in the cemetery, but as I walked across the grass, the silence broken only by the gentle breeze, it seemed those ancient spirits were still there, crouched in the shadow of the stone walls, watching my every move, guarding their sacred site. I expected to see a wimpled face staring from a cracked, stained-glass window.
‘Who are you?’ she would say. ‘Where do you come from, dressed like that?’
In that instant, I wished for time-travel. I’d have loved to have been in their midst, experiencing their life and times, first-hand. But only for a few hours mind, then buzz me back to the safety of the 21st century, thanks very much!
We left the chapel to its ancient keepers and their secrets, and continued on up the hill towards the village of Yzeron, calling in on some old friends along the way:



read more...

In Enemy Territory

A few weeks ago I was a speaker at a social media conference in Minneapolis. I was facing a ballroom full of social mediacrats and was surprised at the graciousness with which my ungracious remarks were received.

Best of all, I escaped with all my major body parts intact.

It was billed as a "fireside chat" between the excellent Jason Falls, leader of the conference, and me. I had imagined a
read more...

Maiden's Court Interview

Many thanks to Heather Rieseck for interviewing me on The Maiden's Court blog about writing Spirit of Lost Angels.
read more...

Speaking So As Not To Be Understood

Throughout history the purpose of speaking and writing has been to be make oneself understood. Not any more. There is a new way of speaking and writing in the world of marketing, the purpose of which is to sound like you're saying something without actually saying anything at all.

Welcome to The Golden Age of Bullshit.

Now writers, pundits and industry bigwigs write and speak so as to be
read more...

It Never Rains...

A big thank you to Tracy Terry for her review of Spirit of Lost Angels on her blog: Pen and Paper.
read more...

The Australian Bookshelf Blog Review


Many thanks to Jayne Fordham for her review of Spirit of Lost Angels on The Australian Bookshelf blog. Read as part of the Australian Women Writers Challenge.

read more...

Strategy Versus Tactics

These days the tactical always drives out the strategic. Strategies are what businesses love to talk about. Tactics are what they do.

I don't care how many months of meetings, focus groups, and powerpoints it took to derive your brilliant business strategy. I don't care how many teams of C-suite knuckleheads you had to present to and persuade. I don't care how many millions of dollars they
read more...

A TALE OF THE FLESH













Stretched across the stone facade of the ancient village, a wide banner yawns into the soughing air:

Discover the bush peach in all its guises in Soucieu-en-Jarrest, where the Romans once roamed.

Snug in the twist of a Monts du Lyonnais valley, twenty-odd kilometers west of Lyon, the village of Soucieu-en-Jarrest minds its own business, and on the first Sunday of September its business is the bush peach.

Ruins of the fortified stone wall lost in the revolution, and a sign advertising soupe aux choux, herald the village entrance. Fearing a revolution of the intestinal kind, I decline the cabbage soup and head for the fruit, past tractors and harvest equipment––reminding me that this is, essentially, a farming community.

‘What’s the big deal about peaches?’ I ask a local farmer.

‘Not just a peach, madame, but our own succulent fruit with flesh the colour of blood. The bush peach is grown alongside the vines,’ he explains. ‘Susceptible to the same diseases as the vines but quicker to develop the signs, the vine growers plant peach trees next to their vineyards to warn them of potential problems.’ He smiles. ‘And voilà, the bush peach has been part of our arboricultural patrimony since the seventeenth century.’

So, with its questionable history as martyr, I ask myself if the humble bush peach can hold its head high as a separate identity.

My nostrils guide me to freshly baked chaussons––stewed bush peach turnovers––the golden pastries lined up like slippers in a dormitory.

Alongside the turnovers, a man toils over an army-issue cauldron of stewing peaches. A woman breaks up the fruit, and hurls it into the bubbling magenta mélange.

‘Thirty-five minutes to stew a peach, and an hour for jam, but don’t peel the fruit,’ she warns me, waving her wooden spoon like an off-duty martinet.

To avoid being crushed like the wine grapes, I dodge a purple clown on stilts, a troop of majorettes filing past in his ungainly wake. I skip out of the firing line of thrashing pom-poms and take cover in the stall selling bush peach nectar and wine.

‘You can smell those peaches, n’est-ce pas, madame?’ the man says, offering me a glass of white wine.

‘Delicious,’ I say, savouring the intense, yet charming aroma.

‘If madame would care to try the red? An exquisite blend of blackberry, blackcurrant and raspberry, and perhaps the rosé too?’

Nicely mellowed after three glassfuls, I thank him and leave the man to his serious buyers.

Slurping on a double bush peach sorbet cone, I see the Groupe Folklorique de Thurins is already swinging, the women’s traditional red and yellow skirts twirling as their breeches-clad partners spin them about the stage.

As the dancers flounce off, I head to the library where a storyteller––looking all the part in a toga––is narrating a Roman tale of intrigue.

‘In 43 BC, Lyon was the capital of Gaul, and called Lugdunum. The Romans got their water from aqueducts, the ruins of which we can still see all over the Monts du Lyonnais.’

The whites of the children’s eyes flash in the darkened room as the storyteller unfolds a tale of stolen jewels, culminating in a bloody sword duel atop an aqueduct tower.

Strategically placed near the bar, serious competitors are engaged in a pétanque match. The French take their bowling game as seriously as their wine, precisely measuring questionable distances. Soaking up the sun, I sip my tangy bush peach cocktail and watch them exclaiming and waving their arms as the metal ball lands where it should, or shouldn’t.

As I taste the surprisingly pleasant union of white cheese drowned in bush peach sauce, Mr. Loudspeaker orders the crowd to gather for the grande finale.

‘And now, ladies and gentlemen, Miss Bush Peach and Mr. Lyonnaise Hills Wines will be united.’

We enthusiastically applaud the chosen young girl and boy grinning under their dubious honour, a few wolf whistles ringing from the edges of the crowd.

The sun begins its westward arc towards the Monts du Lyonnais, the crisp cusp-of-autumn air nibbling at me. Mothers drag sweaters from heavily-laden bags, the party winds down and a playful breeze whispers centuries of farming secrets across the fields, orchards and vineyards.

read more...

This Just In: Advertisers Still Idiots

In case you were worried that advertisers had started to learn how to think straight, forget about it. They're just as dumb as ever.

This was confirmed in a recent article about TV on the Bloomberg Businessweek website.

A little background -- for years we have been writing about the stupidity of marketers who are constantly chasing young people. Just to recap, here are some numbers:

People
read more...
Many thanks to Anne Cater for her generous blog review of Spirit of Lost Angels.
read more...
A big thank you to Darlene Elizabeth Williams for her in-depth review of Spirit of Lost Angels on her award-winning Book Review blog.
read more...
Many thanks to Mirella Patzer for her lovely review of Spirit of Lost Angels on her blogs: Historical Novel Review and Great Historicals
read more...

The Story Of The Facebook Monster And The Wrong Weapon

Once upon a time, there was a thing called traditional advertising. The purpose of traditional advertising was to create demand for things.

People did this with funny television and radio commercials and pretty newspaper and magazine ads and billboards and blimps and butt danglers and hooter wobblers.

Sometimes it was darn effective. And hundreds and hundreds of brands of soda pop and toys
read more...

Strange Habits

Back when I was just a little baby copywriter, I used to have lunch most days at a bar and restaurant called Reno Barsochini's on Battery Street in San Francisco. Reno was a former baseball player and friend of Joe DiMaggio. He also had one of the great all-time names.

I don't know what kind of ballplayer Reno was, but he wasn't much of a restaurateur. He made a good hamburger, though, and
read more...

Top 10 Ways To Improve Ad Industry Morale

On Friday, The New York Times had one of those pieces that makes you think maybe your father was right when he said you should be a plumbing supply wholesaler. The title of the piece was An Ad Agency Crowdsources Its Own Employees’ Morale. I think a better title would have been The Clowns Are Doing The Clownsourcing.

The story, in a nutshell, goes like this: a NY agency ran a contest giving its
read more...

Need inspiration for writing historical fiction? Meet Georges and his cutting-edge cycling

Perhaps because I grew up in Australia, a country with a past so young, I have always been awed by history. Twenty years ago, I moved to a rural French village and found myself steeped in antiquity, age-old culture and monuments. Writing about it became the next logical step.

Surrounded by history certainly gives me ideas for stories, but it is also the local people who provide inspiration for the characters of my historical tales. One such person is Georges, on whom I based Emile, my heroine’s father in Spirit of Lost Angels.

As he has done every Saturday morning for two decades –– so he tells me –– Georges lugs his strange-looking bicycle along to the marketplace. And there he pedals in earnest, all morning, amidst convivial banter, fruit and vegetables still glistening with dew, and boudins and saucissons displayed like plump limbs. But he never leaves his spot.

Curious, I am drawn to this cycling-sur-place, and learn that Georges is a rémouleur, (knife sharpener or grinder), vestige of a French profession dating back to 1300. Exercising his activity in the village streets, the grinder proposed his services to sharpen knives, scissors and razors, as a source of extra income.

‘I’m a carpenter by trade,’ Georges says, not stopping to catch his breath. ‘I had to sharpen my tools, so I taught myself, and adapted my own bicycle,’ he adds, caressing his slate block with a dangerous-looking Opinel.

The rémouleur’s equipment developed over time to become relatively sophisticated but, in the beginning, a simple frame fitted with a heavy sandstone grindstone was used. A wheelbarrow made transportation less tiring. The rémouleur added a water reserve to lubricate the grindstone, then the famous pedal made its debut, permitting him to work the grindstone with his foot.

‘How many kilometres do you cycle in a morning?’ asks a customer, stowing his newly-sharpened Swiss Army knife between punnets of fleshy raspberries and slices of pâté de campagne.

‘No idea,’ Georges replies, as he wets another blade, and passes it across his revolving grindstone. ‘But I must’ve been around the world twice in twenty years.’ With a rueful smile Georges then says he’s never been out of France.

Five minutes later, the grindstone having completed its work, Georges takes a break from his pedals to work the knife across his slate slab.

‘For the finishing touches,’ he explains, continually lubricating the knife from a pot of water dangling from the handle bars. ‘You see, stroke the bevel against the stone, at right angles, like this,’ Georges demonstrates, manipulating the knife with the same gentleness one would stroke a kitten.

George’s trade lived until the middle of the 20th century until the quality of steel and its treatment meant there was less call for sharpening. Indeed, in today’s technological era, I wonder if Georges truly makes a justifiable contribution to his income. But the continual dribble of customers throughout the morning, at an average of 4 euros per item, answers my question.

As the church bell chimes midday, signalling the end of today’s market, a woman approaches perhaps one of the last members of a profession on the verge of extinction. She draws a large carving knife from folds of lettuce leaves and rhubarb stems.

‘Can I leave this with you?’ she asks.

‘It’s a bit late, come back next week,’ the knife-grinder says with a nonchalant wave of his hand. For Georges is not in a hurry. He may cycle all morning, but he isn’t going anywhere. Just yet.

read more...
Home - About - Order - Testimonial
Copyright © 2010 Tak Tik Boom All Rights Reserved.