What The Hell Are They Teaching? Best of 2012

Our next "Best of 2012" is from October. It was about marketing professors and the Pepsi Refresh project.

There was a piece in Ad Age
last week featuring the astoundingly clueless opinions of marketing and
business professors on the subject of the Pepsi Refresh project.

The amazing thing is that these people weren't from Southwest Arkansas
State. These guys were from Harvard, Columbia,