Back when I was just a little baby copywriter, I used to have lunch most days at a bar and restaurant called Reno Barsochini's on Battery Street in San Francisco. Reno was a former baseball player and friend of Joe DiMaggio. He also had one of the great all-time names.
I don't know what kind of ballplayer Reno was, but he wasn't much of a restaurateur. He made a good hamburger, though, and
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