Either Facebook Is Nuts Or I Am

In our last exciting episode, we decided that Facebook's business strategy is a pig's breakfast. They reach a billion people but all they can do is sell crappy little ads to divorce lawyers for $1.50.

We described this problem in esoteric marketing terms (well, esoteric for a dumb-ass blogger, anyway) as one of confusing the "demand creation" model with the "demand fulfillment" model (please