Best of 2012: How The Higgs Boson Can Help You Build Customer Engagement

In July, during the frenzy over the purported discovery of the Higgs Boson I wrote the following silly piece, among my choices for one of the Best of 2012.


Executive Summary: Start by creating a Boson-link (Blink).
Then co-create by sharing Blinks about your brand with a million
billion trillion zillion other Blinks and, like, then those Blinks
will, like, totally connect and grow