Desember 2012

What The Hell Are They Teaching? Best of 2012

Our next "Best of 2012" is from October. It was about marketing professors and the Pepsi Refresh project.

There was a piece in Ad Age
last week featuring the astoundingly clueless opinions of marketing and
business professors on the subject of the Pepsi Refresh project.

The amazing thing is that these people weren't from Southwest Arkansas
State. These guys were from Harvard, Columbia,

The Facebook Monster: Best of 2012

We continue our final week of "Best of 2012" posts with this one from September.

Once upon a time, there was a thing called traditional advertising. The purpose of traditional advertising was to create demand for things.

People
did this with funny television and radio commercials and pretty
newspaper and magazine ads and billboards and blimps and butt danglers
and hooter wobblers.

My Social Media Paradox - A Best of 2012

For my next "Best of 2012" selection, I chose this one called "My Social Media Paradox."

Back in August, I was invited to speak at a social media conference.
The hen was in the fox house. My presentation was billed as a "fireside
chat" between the organizer of the event (a guy I like and respect, Jason Falls) and myself.

The first question Jason asked me went something like this...

"You

Best of 2012: How The Higgs Boson Can Help You Build Customer Engagement

In July, during the frenzy over the purported discovery of the Higgs Boson I wrote the following silly piece, among my choices for one of the Best of 2012.

Executive Summary: Start by creating a Boson-link (Blink).
Then co-create by sharing Blinks about your brand with a million
billion trillion zillion other Blinks and, like, then those Blinks
will, like, totally connect and grow

Advertising's 5 Biggest Lies: Best of 2012

For today's "Best of 2012" selection we go back to June for this piece.

Among our fellow citizens, it is commonly believed that we ad hacks
get paid to lie. While I am not prepared to stipulate, I do concede that
sometimes we don't quite tell the truth, the whole truth, and nothing
but the truth.

So when you set out to write a piece entitled Advertising's 5 Biggest Lies, you are begging for

The Restaurant For People Who Don't Like Food: Best of 2012

We continue my selection of the 10 best posts from 2012 with this piece from April called "The Restaurant For People Who Don't Like Food"

In my hometown of Oakland, California, there’s a restaurant I hate.

It’s very chic, and popular with a certain type of person – a person who likes restaurants, but doesn’t like food.

Everything
about it is unappetizing. It has a cheerless austerity that

North Beach, Wollongong

I just love coming home to Australia. Mornings like this: nice walk, swim, coffee and book signing with friends.

Best of 2012: Realism vs Nihilism

Continuing with our Best of 2012 lazinessfest, here's a piece from May in which the "everything is dead" crowd is taken to task.

By the way, as of yesterday "101 Contrarian Ideas..." was #2 on Amazon's ad book chart. Only you can get me the big foam finger for Christmas.

I like to think of myself as a realist.

I put little faith in the pronouncements of people with fancy titles or a

Bulli Bookclub

Well last week could be called bookclub week. Spent a fabulous evening at Ryan's Hotel, Bulli, with the lovely Lesley Bennett's bookclub girls. Far more chatting and laughing than actually talking about the book!

The Reviews Are In

Tis the season of shameless self-promotion. I've been thinking that a book makes a great holiday gift, and if it doesn't, it makes wonderful kindling for the fireplace.

Anyway, in order to convince you that you really should be buying my book this season, I thought I'd take one line from each of the 17 reviews on Amazon and make myself feel really good by posting them. These are real excerpts

Best of 2012 - Interactivity: Get Over It

Here's my 3rd post in The Ad Contrarian Best of 2012 collection. This is getting to be fun. Instead of having to write every night, I just copy and paste. So much less troublesome. It's called "Interactivivty: Get Over It" and it's from March 12, 2012

From CNNMoney, last week...

"Imagine if Joe Smith, in need of a new
car... presses a button on his remote and instantly receives more

Best of 2012: What Makes An Ad Person Exceptional?

Today we continue my pseudo-intellectual quest to avoid work by publishing my second selection among my 10 favorite posts of 2012. It's from February 13, 2012 and it's called "What Makes An Ad Person Exceptional?"

I went out to dinner the other night and got food poisoning.
Consequently, I spent the remainder of the night in a cold sweat
crawling between my bed and my bathroom.

Fortunately

Best of 2012: Conscience Of A Contrarian

Since we are approaching the time of year when everyone does top 10 lists; and since I am way too busy right now to be writing blogs posts; and since I am a lazy-ass bastard, I have decided to select 10 of my favorite posts from the past year and re-post them between now and the end of the year. I know, it's a totally bullshit idea, but my brain needs a rest. So here's the first one I've

Wollongong Bookclub

Last Friday evening, with a touch of trepidation and a small knot of nerves, I went to the Links restaurant on the stunning Wollongong beachfront, to meet up with my first Aussie bookclub readers of Spirit of Lost Angels. The wine and champagne surely helped, but I needn't have worried a bit, the girls were all gorgeous and gave me some insightful feedback into my novel. As the evening wore on, I felt less on the chopping block, and more part of their friendly group, especially during the hilarious Secret Santa present swap. A big thank you to Sharyn, the bookclub's 'co-ordinator extraordinaire', and to my long-time school and nursing friend, Deb Holdsworth, for organizing such a wonderful evening.

New Review for Spirit of Lost Angels

Many thanks to Julianne Douglas of Writing the Renaissance, for her review of Spirit of Lost Angels.

Fête des Lumières Videos

After my guest post on Writing the Renaissance, about Lyon's international light festival, Julianne has posted some great video links to this year's festival.

U Is The Dirtiest Letter

Overheard In A Berkeley Diner
"What is the granola sweetened with?"

World's Record For Bad Acting In A Single Commercial
Peyton Manning and Papa John

Gen. David Petraeus
Why is anyone still surprised about the stupid things guys do with their weenies?

The Real Poop On Holiday Shopping
Have you ever wondered why so many of your Christmas gifts are so crappy? According to The Wall Street

How Much BS Can You Write About BS?

It's Christmas time. So in the great American spiritual tradition, it's time to start selling.

My latest book, 101 Contrarian Ideas About Advertising, which you can see right over here -------------------------------------------------------------------> peaked at #2 and has been hanging around the top 10 on Amazon's list of advertising paperbacks since its publication back last April.

Can you

Fête des Lumières

Every year, the city of Lyon, France celebrates la fête des Lumières - an international light festival to celebrate the end of the black plague in Lyon. Read my guest post on Julianne Douglas' blog: Writing the Renaissance.

Truth Is Stranger Than Satire

I have watched this thing three times and I am convinced that these people are serious.

I'm a peaceful man, but I have to be honest here and say I had disturbing fantasies of violence.

The marketing industry has gone completely bat-shit, pants-down, weenie-waving crazy.

I quit. No, I mean it. I quit.

Big thanks to Matt Jay for pointing me to this

Unsolicited Advice For Large Corporations

It is not enough these days for the overfed fat cats of large corporations to make billions of dollars. Now they want to be loved and admired. Here's some advice for them and for the poor fools who have to implement their delusional PR and social media plans.

1. When will you be loved? Um…never. I know, people just don’t understand how much good you do and what a wonderful company you are. Oh,

Thanks to Andrea of Reading Lark for her interview and giveaway of Spirit of Lost Angels.

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