How to Enjoy Marketing

It's no secret. Like many authors, I dislike the marketing side of writing. However, we all know that in today’s competitive marketplace, there’s no shying away from this aspect of the book business.

So, apart from the usual avenues of Twitter and Facebook, what other marketing and networking choices are there?

Well, there is the Bookclub. Just over a year ago, rather than discovering this myself, the ‘Bookclub Niche’ found me.  Read the rest of this post here, on the Triskele Books blog...

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Reheating The Leftovers

We're Number 1! Number 2
When Richard Nixon resigned, Gerald Ford chose Nelson Rockefeller to be his vice president. Asked how he felt about the vice presidency, Rockefeller said, "I never wanted to be vice president of anything."

This is kinda how I feel today. My semi-brilliant book, 101 Contrarian Ideas About Advertising, has been top-of-the-ad-charts at Amazon for about 9 months. Now it's #

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Wolfsangel Goodreads Giveaway

Ends Feb 12th: If anyone is interested in my WW2 novel (based on a true WW2 crime) of rural France under the German Occupation, I'm currently running a Goodreads giveaway of a signed copy, internationally. Thanks for your support!

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Brand Loyalty And Social Media

Of all the factors relating to consumer behavior, perhaps none is more misinterpreted and mischaracterized than brand loyalty.

While we all have favorite brands in several categories, in most cases our loyalty is an inch deep.

In the agency world, where the religion of branding is unquestioned and inviolable, the misunderstanding of "brand loyalty" is epidemic.

It is true that, all things

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Everything You Need To Know About Millennials

Okay, I'm serious.

Everyone in the advertising and marketing industry listen to me. If I have to sit through one more presentation or read one more study about millennials I'm gonna send a guy out to kill each and every one of you. I mean this.

Every single bullshit marketing study about millennials ever conducted comes to the exact same conclusion, but is afraid to say it out loud: 

They

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The Technology Trap

I have developed a rather distressing reputation as a dinosaur who hates technology. I may be a dinosaur, but I don't hate technology.

As a former science teacher I love science and technology and am a sucker for all kinds of tech gizmos that I probably don't need.

I have another distressing reputation as an apologist for the broadcast industry, particularly TV. Once again, I plead innocent. I

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Part 2: The Slow Painful Collapse Of The Social Media Marketing Fantasy

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