A very interesting piece appeared last week in Ad Age about vacuum cleaner magnate James Dyson. The piece was called "James Dyson: I Don't Believe In Brand."
Here is the gist of the article:"There's only one word that's banned in our company: brand," Mr. Dyson said... "We're only as good as our latest product. I don't believe in brand at all." While I applaud Mr. Dyson's spirit and his disdain
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