Here at Ad Contrarian world headquarters we have a little 2-word commandment: Be specific.
You see, we think that "1,000 songs in your pocket" is a better promise than "world-class MP3 player."
We think that "15 minutes can save you 15%" is more motivating than "get huge savings."
We think "$5 Footlong" is a better idea than "really cheap and really big."
We believe in being specific.
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