Tak Tik Boom

The Second Screen Mystery

Maybe you can help me understand something.

I often read that TV advertising isn't as powerful as it once was because people are sometimes distracted by other media while they're watching TV. They're tweeting, or they're on Facebook, or they are doing something else on line.

While I haven't seen any research that confirms this hypothesis, it seems logical to me and I think it's probably true.

Math And Millennials

Us ad hacks have a problem. We don't understand math.

The result is that we're easily impressed, mislead, and bullied by sneaky or irrelevant data, meaningless charts, fast talking metrics monkeys, and cement-head marketing mavens who know even less than we do..

Here's an example.

Someone recently sent me one of those articles about the brilliance of auto makers shifting to online media to

Spirit of Lost Angels Giveaway

If anyone is interested in winning a signed copy of the first novel in my HF L'Auberge des Anges, series, I'm currently running a Goodreads giveaway. Spirit of Lost Angels follows the struggle of French peasant-woman, Victoire, in the years leading up to the French Revolution.

The Woeful Weenies Of Traditional Media

I never attended college. I was enrolled and I graduated, but I never actually attended.

My college had the unfortunate habit of scheduling classes at inconvenient times when horses were running, pool rooms were operating, and the occasional hippie chick required horizontal therapy.

I majored in political science because they had no attendance requirements. A very fortunate circumstance for

Cheesegate: It Just Won't Die

I don't usually post on Friday. But the geniuses responsible for Cheesegate refuse to shut up and just let it go away. And you know me, I'm here to help.

Let's recap our story so far:

The Players
Président Cheese - A brand of chéese
Huge - An agency
Business Insider - A tweet machine disguised as a business website
Digiday - A conference machine disguised as a business website
The Drum - "

Cheese Tweet Damage Control

Cheesegate -- the now legendary (yesterday it was only "soon-to-be-legendary") 45-Day Cheese Tweet holocaust -- is now turning into a Marx Brothers farce.

Everyone involved is tripping in their underwear trying to claim that the story in Business Insider was either false, sensationalistic, or no big deal. Anyone who even touched this thing looks like an idiot (fortunately, I'm already

The Soon-To-Be-Legendary 45-Day Cheese Tweet

If you're looking for a reason to throw yourself under a bus, I suggest reading We Got A Look Inside The 45-Day Planning Process That Goes Into Creating A Single Corporate Tweet at Business Insider.

It is written by someone who, I guess, is supposed to be an advertising reporter. But it's written with the clueless insouciance of a sorority girl wandering into a 9-man circle jerk.

The story