Tak Tik Boom

Cheesegate: It Just Won't Die

I don't usually post on Friday. But the geniuses responsible for Cheesegate refuse to shut up and just let it go away. And you know me, I'm here to help.

Let's recap our story so far:

The Players
Président Cheese - A brand of chéese
Huge - An agency
Business Insider - A tweet machine disguised as a business website
Digiday - A conference machine disguised as a business website
The Drum - "

Cheese Tweet Damage Control

Cheesegate -- the now legendary (yesterday it was only "soon-to-be-legendary") 45-Day Cheese Tweet holocaust -- is now turning into a Marx Brothers farce.

Everyone involved is tripping in their underwear trying to claim that the story in Business Insider was either false, sensationalistic, or no big deal. Anyone who even touched this thing looks like an idiot (fortunately, I'm already

The Soon-To-Be-Legendary 45-Day Cheese Tweet

If you're looking for a reason to throw yourself under a bus, I suggest reading We Got A Look Inside The 45-Day Planning Process That Goes Into Creating A Single Corporate Tweet at Business Insider.

It is written by someone who, I guess, is supposed to be an advertising reporter. But it's written with the clueless insouciance of a sorority girl wandering into a 9-man circle jerk.

The story

Welcome To Show Business

The social media and content development hustlers make it sound so simple.

You develop some "compelling" content or useful information and you apply it to your blog or your Facebook page or your website and interested consumers will soon discover it.

You will create a relationship, and these people will be thankful for your useful contribution to their lives, and they will become active

Writers' Services

Looking for an editor, proofreader, cover designer, or other writers' service for your book? Our new list on the Triskele Books blog might help.

Tragic World War II Crime Inspires Novel

Thanks to Yvonne at Fiction Books for featuring the true war crime that inspired my novel, Wolfsangel

The One-Day Agency Reboot

I've been reading all about your agency:

You are nimble and agile...

You believe a good idea can come from anywhere...

You are collaborative...

You believe the consumer has greater control than ever...

You are tech savvy and media neutral...

You have a proprietary method for gaining consumer insights...

You believe the biggest asset any brand can have is a team of creative,