Tak Tik Boom

INDIE BOOK OF THE DAY

Very pleased to learn that Spirit of Lost Angels was selected as Indie Book of the Day Award Winner for 13th July, 2013. They also sent me a lovely certificate and badge:

Top 10 Mistakes When Advertising To Grown-Ups

Yesterday I posted this on the Type A Group website and it got a great response. In case you missed it, I thought I'd publish it here today.

One of these days your phone is going to ring. Your boss is going to
want to see you in his office. He will say, "What is the biggest
opportunity for growth we are currently missing?"

You
are going to mumble and fumble. He'll say, "It's people over 50

Let The Fools Believe

I had a conversation with a few advertising friends the other night.

One of them was facing a situation I had seen before. She was about to make a new business presentation. The client was expecting that the presentation would include a considerable amount of social media.

The agency knew that the social media component was of little value and was substantially window dressing. It was there

The Web Is Not Medicine

"One has seen grand theories rise, only to be toppled by stubborn facts." Oliver Sacks
When advertising's overfed suits and black t-shirts and Jimmy Choo shoes reach consensus, it's a pretty good bet that what they've agreed on will turn out to be very wrong.

One of the unchallenged truths that advertising's chattering class has advanced these days is that "the consumer is in charge." This

Social Media Gets An Ass-Whooping From Google, Email

Over four years ago, in a post entitled Looking For Volunteers, I wrote the following...

"TAC predicts that when the frenzy over Facebook, Twitter, and other
social media calms down and the dust clears, email and search will
continue to be the dreariest and most productive forms of online
advertising."

In an article on Monday entitled "Email Is Crushing Twitter, Facebook for Selling Stuff

Spirit of Lost Angels Finalist in EFestival of Words Awards

Very pleased to see that Spirit of Lost Angels is a finalist in two categories of the EFestival of Words Awards: Best Historical Fiction and Best Novel. If you have read the book and enjoyed it, I would really appreciate your vote! Thanks a lot To vote, go to the EFestival of Words site and register (it's free). Then go to the Awards Hall area, and just scroll down to Best Historical Fiction and Best Novel categories. And you can vote in both categories.
Thanks again!
Cheers,
Liza

Do Advertisers Know What They're Buying?

On April 23 of this year, Apple reported...

“We are pleased to report record March quarter revenue thanks to continued strong performance of iPhone and iPad,”
This report was remarkable for two reasons: First, it is generally believed that Apple has not introduced any new products or features of major interest to consumers in about two years. This in an industry whose oxygen is new products