The Story Of The Facebook Monster And The Wrong Weapon

Once upon a time, there was a thing called traditional advertising. The purpose of traditional advertising was to create demand for things.

People did this with funny television and radio commercials and pretty newspaper and magazine ads and billboards and blimps and butt danglers and hooter wobblers.

Sometimes it was darn effective. And hundreds and hundreds of brands of soda pop and toys
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Strange Habits

Back when I was just a little baby copywriter, I used to have lunch most days at a bar and restaurant called Reno Barsochini's on Battery Street in San Francisco. Reno was a former baseball player and friend of Joe DiMaggio. He also had one of the great all-time names.

I don't know what kind of ballplayer Reno was, but he wasn't much of a restaurateur. He made a good hamburger, though, and
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Top 10 Ways To Improve Ad Industry Morale

On Friday, The New York Times had one of those pieces that makes you think maybe your father was right when he said you should be a plumbing supply wholesaler. The title of the piece was An Ad Agency Crowdsources Its Own Employees’ Morale. I think a better title would have been The Clowns Are Doing The Clownsourcing.

The story, in a nutshell, goes like this: a NY agency ran a contest giving its
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Need inspiration for writing historical fiction? Meet Georges and his cutting-edge cycling

Perhaps because I grew up in Australia, a country with a past so young, I have always been awed by history. Twenty years ago, I moved to a rural French village and found myself steeped in antiquity, age-old culture and monuments. Writing about it became the next logical step.

Surrounded by history certainly gives me ideas for stories, but it is also the local people who provide inspiration for the characters of my historical tales. One such person is Georges, on whom I based Emile, my heroine’s father in Spirit of Lost Angels.

As he has done every Saturday morning for two decades –– so he tells me –– Georges lugs his strange-looking bicycle along to the marketplace. And there he pedals in earnest, all morning, amidst convivial banter, fruit and vegetables still glistening with dew, and boudins and saucissons displayed like plump limbs. But he never leaves his spot.

Curious, I am drawn to this cycling-sur-place, and learn that Georges is a rémouleur, (knife sharpener or grinder), vestige of a French profession dating back to 1300. Exercising his activity in the village streets, the grinder proposed his services to sharpen knives, scissors and razors, as a source of extra income.

‘I’m a carpenter by trade,’ Georges says, not stopping to catch his breath. ‘I had to sharpen my tools, so I taught myself, and adapted my own bicycle,’ he adds, caressing his slate block with a dangerous-looking Opinel.

The rémouleur’s equipment developed over time to become relatively sophisticated but, in the beginning, a simple frame fitted with a heavy sandstone grindstone was used. A wheelbarrow made transportation less tiring. The rémouleur added a water reserve to lubricate the grindstone, then the famous pedal made its debut, permitting him to work the grindstone with his foot.

‘How many kilometres do you cycle in a morning?’ asks a customer, stowing his newly-sharpened Swiss Army knife between punnets of fleshy raspberries and slices of pâté de campagne.

‘No idea,’ Georges replies, as he wets another blade, and passes it across his revolving grindstone. ‘But I must’ve been around the world twice in twenty years.’ With a rueful smile Georges then says he’s never been out of France.

Five minutes later, the grindstone having completed its work, Georges takes a break from his pedals to work the knife across his slate slab.

‘For the finishing touches,’ he explains, continually lubricating the knife from a pot of water dangling from the handle bars. ‘You see, stroke the bevel against the stone, at right angles, like this,’ Georges demonstrates, manipulating the knife with the same gentleness one would stroke a kitten.

George’s trade lived until the middle of the 20th century until the quality of steel and its treatment meant there was less call for sharpening. Indeed, in today’s technological era, I wonder if Georges truly makes a justifiable contribution to his income. But the continual dribble of customers throughout the morning, at an average of 4 euros per item, answers my question.

As the church bell chimes midday, signalling the end of today’s market, a woman approaches perhaps one of the last members of a profession on the verge of extinction. She draws a large carving knife from folds of lettuce leaves and rhubarb stems.

‘Can I leave this with you?’ she asks.

‘It’s a bit late, come back next week,’ the knife-grinder says with a nonchalant wave of his hand. For Georges is not in a hurry. He may cycle all morning, but he isn’t going anywhere. Just yet.

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OSCAR: Sometime in 1998 - 3rd September 2012






Well, my writing, and everything else, has been at a bit of a standstill this week, as my family come to terms with the loss of our beloved border collie, Oscar, aged 14.
We had 13 fabulous years with him... he grew up with my children and was their best play mate, never once growling at them when forced to dress up, jump on a trampoline, be a pack horse, etc...
Now there is no smiling face or wagging tail to greet my at the gate, no waterbowl to fill, no one to take for a walk...
Ah dear, so lovely to have pets, but so heart-breaking when we have to say goodbye.

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Invisible Advertising

As media options for advertisers have become radically more complex, our ideas about the value of various media types have become concomitantly more esoteric.

We analyze media efficiencies based on very advanced ideas of consumer behavior. We try to understand how and why consumers use certain types of media and we optimize our media efficiencies by following those behaviors. We use highly
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The Management Mystery

Since yesterday was Labor Day, and I'm supposed to be a contrarian, I thought I'd really go contrarian and write a little something today in praise of management.

I live in Oakland, California. It may be the most mismanaged city on the face of the earth. It is a city so teeming with incompetence that the police department has announced it will not respond to most crimes.

The city government has
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