Mei 2014

Cheesegate: It Just Won't Die

I don't usually post on Friday. But the geniuses responsible for Cheesegate refuse to shut up and just let it go away. And you know me, I'm here to help.

Let's recap our story so far:

The Players
Président Cheese - A brand of chéese
Huge - An agency
Business Insider - A tweet machine disguised as a business website
Digiday - A conference machine disguised as a business website
The Drum - "

Cheese Tweet Damage Control

Cheesegate -- the now legendary (yesterday it was only "soon-to-be-legendary") 45-Day Cheese Tweet holocaust -- is now turning into a Marx Brothers farce.

Everyone involved is tripping in their underwear trying to claim that the story in Business Insider was either false, sensationalistic, or no big deal. Anyone who even touched this thing looks like an idiot (fortunately, I'm already

The Soon-To-Be-Legendary 45-Day Cheese Tweet

If you're looking for a reason to throw yourself under a bus, I suggest reading We Got A Look Inside The 45-Day Planning Process That Goes Into Creating A Single Corporate Tweet at Business Insider.

It is written by someone who, I guess, is supposed to be an advertising reporter. But it's written with the clueless insouciance of a sorority girl wandering into a 9-man circle jerk.

The story

Welcome To Show Business

The social media and content development hustlers make it sound so simple.

You develop some "compelling" content or useful information and you apply it to your blog or your Facebook page or your website and interested consumers will soon discover it.

You will create a relationship, and these people will be thankful for your useful contribution to their lives, and they will become active

Writers' Services

Looking for an editor, proofreader, cover designer, or other writers' service for your book? Our new list on the Triskele Books blog might help.

Tragic World War II Crime Inspires Novel

Thanks to Yvonne at Fiction Books for featuring the true war crime that inspired my novel, Wolfsangel

The One-Day Agency Reboot

I've been reading all about your agency:

You are nimble and agile...

You believe a good idea can come from anywhere...

You are collaborative...

You believe the consumer has greater control than ever...

You are tech savvy and media neutral...

You have a proprietary method for gaining consumer insights...

You believe the biggest asset any brand can have is a team of creative,

False Goals Kill

Among the many ills that afflict the advertising industry, there's currently one that is epidemic-- the pursuit of false goals.

If you are ambitious and want to reach the upper echelons of your agency, it is imperative that you avoid this disease.

There will come a day when you have to make an important presentation.

There will be a roomful of high ranking clients. You will be presenting

Ad Industry Is The Web's Lapdog

One of the important responsibilities of the advertising industry is to be an "honest broker" between our clients and the media.

We have failed miserably.

While we have been aggressive about detailing the woes of traditional media -- the decline of the newspaper business; the problems of radio; the movement away from network television -- we have glossed over or completely ignored the

Ad Industry's Unspeakable Trade Press Speaks

The advertising trade press is beyond redemption.

It seems to be populated by people who have never created an ad, never sold an ad, never stood before a client and had to justify what they've done with their money, and never demonstrated an ounce of skepticism about the bullshit they're fed every day by self-promoting hustlers.

The latest example is this slice of baloney from Business Insider

Television 2.0

Six years ago, in a piece entitled The Web: TV With Its Hat On Backwards, I wrote...

I'm starting to get the feeling that the web's killer app is television.
Then in January of this year in a post called Cloning Television In 2014, I wrote,

I am expecting online advertising to look even more like television
advertising this year...video spots will be the 'new' rage.
Well, as usual, The Ad

Let's Talk About Content

On ALLi’s Self-Publishing Advice blog today, my Triskele Books colleague, Catriona Troth, tackles the troublesome question of why indie-published books only ever make headlines because of sales. And asks a question. What matters most to the Indie Writer – quality or quantity?
Whether you’re a reader or a writer, check it out.

Online "Dying" At Twice The Rate Of TV

Last week I was sent more "TV Is Dead" nonsense.

It came from someone I know (and like) in the ad business -- so I am not going to identify him.

But I am going to provide a little lesson in how otherwise intelligent people who don't understand math are easily mislead and manipulated by numbers and charts.

First let's take a look at this chart that was published on Business Insider.

If you

This Is Getting Too Easy

Being a blogger is getting too easy.

All you have to do is take anything anyone in advertising says and call it bullshit and you'll be right just about always.

Case in point:

About two weeks ago we wrote a post called Lots Of Screwing But No Marriage. The post was about reports that the merger between Omnicom and Publicis was falling apart.

Of course, the parties denied it and said the delay

Advertising And Algebra

When my daughter was five years old -- before she could add or subtract -- I taught her algebra.

One day we were in the car. She must have heard some kids talking about it in kindergarten or heard some reference to it on Sesame Street because she suddenly asked me, "Dad, what's algebra?"

"I'll tell you in a minute," I said. "First I want to ask you a question. That cookie you're eating cost a

NY Times: 57% Of Online Video Ads Unviewable

For a long time we have been documenting the double-dealing and fraud that the sharpies in the online ad industry have been pulling on clueless clients.

This week The New York Times reported that the shenanigans going on in online video advertising may be equal to the astounding swindles going on in banner advertising.

According to a piece entitled The Great Unwatched:

"...more than half of

Today We Are Celebrating

What are we celebrating, you may ask?

We are celebrating 101 Contrarian Ideas About Advertising being the #1 ad book at Amazon for one solid year.

How many ad books does Amazon sell in a year, you ask? Based on the checks I receive, I don't think I'm exaggerating when I say dozens.

Yes, friends, it's a true landmark in literary history. As a cultural milestone, it's right up there with

Why I Talk Dirty

One of the questions I get about this blog is why I use naughty words so often when there are plenty of perfectly good polite ones that will do the job.

The question used to come from embarrassed (and worried) colleagues. And it still comes from my wife.

People tell me that dropping f-bombs and other 4-letter words on the blog costs me readers and credibility. That may be true. But I do it

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