November 2013

'Tis the Season...

‘Tis the season …

To curl up in a comfy armchair beside a crackling fire, hot chocolate and good book in hand.

‘Tis the season ….

To escape the heat of the Southern Hemisphere in the shade of a eucalyptus tree, cool cocktail and good book in hand.

‘Tis the season …

To tear your hair out over Christmas gifts.

‘Tis the season ...

for the Triskele Books CHRISTMAS PROMO!

Massive Triskele Santa Sack

Grab a Triskele eBook for only 99 cents

December 6-8 only

Details on the Triskele blog:
http://triskelebooks.blogspot.fr/2013/11/tis-season.html

No App For Gratitude

Thanksgiving is my kind of holiday.

It doesn't require gods or miracles or tragedies or victories or angels or kings or winners or losers or flags or gifts.

All you need is some pumpkin pie, a big-ass flat screen, and a comfortable sofa to drool on.

Oh, and a little gratitude.

Gratitude, by the way, is a commodity in very short supply. Regrettably, we seem to have mountains of expectation

Astounding News From Moronsville

You simply cannot make this shit up.

Just when you think the world of online advertising can't get any more absurd, the banner boys prove you wrong again.

Let's start at the beginning.

On June 13, we wrote about an article in The Wall Street Journal that reported on a study by comScore which found that 54% of display ads paid for by advertisers were never seen by a live human being.

About a

Author Interview

Many thanks to Stacey Mitchell for her interview and review on her blog.

THE STORIES BEHIND THE STORY

Thanks to Naomi of the Sisterhood of the Traveling Book Goodreads group for her feature on my books today.

Advertising's Most Destructive Force

One of the great afflictions suffered by people in the advertising industry is status anxiety – worrying about what people think of you.

I’m not really sure what role status anxiety plays in the lives of media people, account people, planners or administrative types. But having grown up in creative departments, I know that it plays a powerful and seriously unhealthy role among creative people.

TRISKELE BOOKS LAUNCH

Back home from a fabulous, exciting and exhausting weekend for the launch of the 3 latest Triskele Books releases. Wolfsangel is finally out on its lonesome in the big wide world! Read all about the fun at Chorleywood Literary Festival here.

The Human Library

Buzz around the books table

Well-earned glasses of wine at the end of the day...

INTERVIEW AND REVIEW

Many thanks to Jo Barton (and Jaffa!) for her lovely interview, review and giveaway of Wolfsangel, on her blog.

PRISM BOOK TOUR

Join Triskele Books this week for the Prism Book Tours Giveaway week. All the Triskele Books authors and books featured in this week-long giveaway event.

WOLFSANGEL VIRTUAL BOOK TOUR

Drop in to say hi somewhere along the road of my virtual book tour, with France Book Tours, from November 11th - 20th. Reviews and Giveaways abound!

The Ignorance Of Experts

Once in a while you read something so wonderful that you have to tell people about it. Such a thing happened to me last week.

I was reading a book entitled The Pleasure Of Finding Things Out by Richard Feynman. Feynman is one of my heroes. I have written about him often on this blog. He was probably one of the most brilliant people of the 20th century (I say "probably" because I haven't met all

The Scam What Am

For several months, the Investigative Helicopter Team here at The Ad Contrarian Global Headquarters has been writing about the masssive fraud being perpetrated on online advertisers (here, here, here, and here.)

This week, Jack Marshall of Digiday has a great interview with a former online scam artist -- oops, I mean publishing executive -- who tells his story. You can read the whole thing here

Once Upon A Time....

there were five writers.

They believed there was a third way of publishing, somewhere over the rainbow.

So they packed their books and set off to explore.

This is what happened on the journey.

The Triskele Trail is a true story.

About a writers' collective who made some mistakes and some smart decisions; who discovered opportunities, found friends and dodged predators in the independent publishing jungle.

Fourteen books later, here are the lessons we learned.

This is not a How-To book.

This is How-We-Did-It.

This is The Triskele Trail.

Read the rest of the story on the Triskele Books blog...

Insights That Lead Nowhere

Somewhere along the line, the ad industry decided that advertising should be about consumers, not products.

This unnoticed and unremarked-upon mutation has had a profound impact on the nature and effectiveness of what we do.

The first effect has been to transform us from salespeople to sociologists. Of course, we don't like to call what we do sociology (too down market) instead we like to call

The Affair of the Diamond Necklace. RIP Jeanne de Valois.... or not?

Read my take on this enigmatic scandal that rocked France pre-revolution on the English Historical Fiction Authors blog.

Friends, Family & Other Strangers From Downunder Free!

Fancy Australian short stories? My collection, Friends, Family & Other Strangers From Downunder is free on Amazon from 8th - 12th November.

Wolfsangel Giveaway

If anybody is interested in winning a print copy of Wolfsangel, I am running a Goodreads giveway from 6th - 24th November.

Engagement And The YouTube Music Awards

Online advocates have been trying to convince us that the proper measurement of online success is "engagement."

Engagement is a very imprecise and confusing term. Nobody can agree on what engagement means, how to measure it, or what value it has.

So it’s the perfect flavor of online unaccountability. Just like we disguise our traditional advertising failures behind branding ("it's not

WOLFSANGEL GOING ON TOUR!

I'm pleased to announce the upcoming blog tour of Wolfsangel, with France Book Tours.
In conjunction with the tour of Wolfsangel, listen to a Podcast excerpt of the book.

Lying: It's Not Just A Strategy, It's A Lifestyle.

You would think that companies whose advertising lies to the public would have a high price to pay. But you'd be wrong.

The consolidation of economic power into the hands of enormous worldwide entities has given consumers nothing much to choose from except which lying bastards to do business with.

Does anyone do anything but laugh at the "blazing fast" download speeds that every ISP promises?

Langganan: Postingan (Atom)

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