Rethinking Our Addictions

I have a little ritual.

Each year, I wait about 10 days after the Super Bowl and then I go back and look at the spots.

The event is still fresh but the hysteria is gone. It gives me a little perspective on what marketers did and what I can glean from it.

Advertising always tends to reflect trends in the larger culture. That's a nice way of saying we steal shamelessly from whatever is popular.