The Stupidity Epidemic

Earlier this week I wrote about teaser ads and why I hate them. As an example, I used a new Mercedes-Benz teaser campaign.

But there's a lot more wrong with Mercedes' strategy than just tossing money away on teasers. According to an article appearing this week in Marketing Daily, their new campaign...

"...is clearly intended for a younger, if daring driver -- one who wants entrance to the