Marketing's Oldest Old Wives' Tale

There a few themes that keep popping up in this blog. They are:

1. Misconceptions about "branding" and how brands are built
2. The folly of listening to "marketing experts"
3. The over-promise of online advertising
4. The over-promise of social media
5. The "death of advertising," "death of TV," and "death of marketing" nonsense
6. The chronic, silly belief in "the thing that will change