Marketing The Marketing: The Social Media Backfire

The Super Bowl is a made-for-tv event.

Last year, over 110 million people watched it on television. The only reason it is such a big deal in other media is that it is so big on television.

In their infinite greed, marketers are trying to wring every last penny out of their almost-$4-million investment in a Super Bowl spot.

To do so, they have employed a questionable tactic -- marketing the