The Wonderful Things We Used To Know
One of the ongoing qualities of mankind that you have to admire has been our ability to delude ourselves into thinking we know things that we don't know.
There are so many wonderful things we used to know that we don't know anymore.
We used to know what the universe was made of. It was made of protons and electrons and neutrons which were made of quarks and a whole bunch of funny little
Social Media Bombs On Black Friday
Despite all the hyperventilating over social media, people with open minds and judicious temperaments are still unconvinced that it has significant impact on commerce.
We know that display advertising on social media sites, notably Facebook, has delivered a whole lot less than promised.
But defenders of social media marketing tell us that it is not the advertising value of social media
Facebook Trying To Commit Suicide?
Facebook may be about to cut their own throats.
According to Business Insider, they will soon be launching a product that will...
prove to marketers that there is a type of online advertising besides Google search ads that is worth spending large amounts of money on.
Read more: http://www.businessinsider.com/facebook-is-quietly-ramping-up-a-product-that-kills-us-says-yahoo-source-2012-11#
The Remarkable Dominance Of Live TV
Here in the science wing of The Ad Contrarian Worldwide Headquarters our never-ending battle against the forces of ignorance and trendiness sometimes forces us to publish some actual facts. You remember those, right? Those were the things we used to rely on before the online crowd introduced us to "metrics."
For the benefit of the few who are still interesting in understanding what's really
Triskele Books Feature
I am happy to announce the Triskele Books feature this month in Book Junkies Journal. Our thanks to Annarita and Cathy from Book Junkies for this lovely piece.
read more...
Ciao, Baby
Heading to Italy today.
See you in a couple of weeks.
Meanwhile, buy my book.
Either Facebook Is Nuts Or I Am
In our last exciting episode, we decided that Facebook's business strategy is a pig's breakfast. They reach a billion people but all they can do is sell crappy little ads to divorce lawyers for $1.50.
We described this problem in esoteric marketing terms (well, esoteric for a dumb-ass blogger, anyway) as one of confusing the "demand creation" model with the "demand fulfillment" model (please
Local Food and Wine Temptation
We truly did have good intentions the other Friday afternoon: a brisk walk through our rural village of Messimy, and up through the Monts du Lyonnais, then back home for a bowl of hearty, healthy vegetable soup.
As we approached the church we noticed a crowd of villagers grouped around the Salle Jeanne Arc.
‘Mmn, what’s happening over there?’ my walking pal asked, so across we trotted to see what the fuss was about. And voilà, in usual French style, we found ourselves in the throes of la dégustation des produits regionaux (tasting of regional products).
‘We don’t have to stay long,’ I said, as we moved from stand to stand, tasting local jams and honey, bread baked into animal shapes, salami made with blueberries, cheese, mushrooms and other unlikely ingredients.
We then trooped over to the other room, and started on the macaroons, chocolate almonds and snails. Yes, a strange marriage of tastes, but never mind.
Our last stop was the wine stand, offering local reds, rosés, whites and a new pink bubbly one.
Of course, we never got any further on our walk, and the hearty, healthy vegetable soup went into a Tupperware in the fridge.
View From The Ivory Tower
The Wall Street crowd got all lightheaded last week because Facebook posted some better than expected numbers. Pardon me if I don't join in the champagne shower.
Here in the Ivory Tower wing at The Ad Contrarian Worldwide
Headquarters, we're starting to think that Facebook may turn out to be one of the all-time dumbest companies on the planet. And remember, to be the all-time dumbest you have
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