"My Job Is To Make Good Ads"

I am writing a novel about a creative director at an advertising agency. Or perhaps, more accurately, I was writing a novel until a few months ago when I ran out of words.

Last week I was re-reading what I had written. I found something from the novel that I thought would make good blog material. The creative director is explaining his job...
"...my job is to make good ads.It’s not as easy as it