"My Job Is To Make Good Ads"

I am writing a novel about a creative director at an advertising agency. Or perhaps, more accurately, I was writing a novel until a few months ago when I ran out of words.

Last week I was re-reading what I had written. I found something from the novel that I thought would make good blog material. The creative director is explaining his job...
"...my job is to make good ads.It’s not as easy as it
read more...

The 6 Stages Of Digital Delusion

One of our axioms here at The Ad Contrarian worldwide headquarters is that in today's world of marketing, delusional thinking is not just acceptable, it's mandatory.

Digital media have been the primary cause and the primary beneficiary of delusional thinking. The fascinating thing is that the cycle of delusion has been going on for over 10 years and we still don't recognize it.

Here are the 6
read more...

Spirit of Lost Angels Interview

Many thanks to the lovely Jo Barton, for interviewing me on her wonderful blog

read more...

SATURDAY AFTERNOON AT THE CHATEAU










My next book in L’Auberge des Anges series – Angel of Roses – is set in 14th century France, so it was with eagerness and armed with notepad and camera, that I attended a friend’s 50th birthday celebration last Saturday. For this was no mundane garden party; it was to be held in his family’s medieval castle, half an hour west of Lyon.

As I strolled around the lush gardens, maintained by the sole occupant of the castle these days – my friend’s elderly aunt – a glass of champagne in one hand, a plate of canapés in the other, I knew this would be the perfect place around which to frame my medieval tale. My nostrils twitching with the tantalizing aroma of pig roasting on the spit, I could almost see bejewelled noblewomen gliding around the grounds, and hear the whispers of wimpled servants. I imagined sleek horses galloping off through the arched gateway beneath the imposing tower, towards the gently-sloping countryside. I sensed the peoples’ anxiety across the centuries, about the Hundred Years’ War and the Black Death, of famine and tithes. I felt I was touching the past.

In true French style, the aperitif lasted almost two hours, by which time the guests had consumed so much champagne they could barely stagger to the chairs and tables set up beneath the large tent.

Salads of different varieties were served, then potatoes sautéed in the pig fat (forget that diet!), tasty ratatouille and tender slices of roasted pig. Fromage blanc with generous dollops of double-cream followed, the meal culminating in candles, song and cake: chocolate or raspberry topped ice-cream gateau.

His guests sated, our host took us on a tour of the castle his family had purchased after the French revolution. We began in the central courtyard containing the largest well I’ve ever seen, where he attempted to describe the history of the castle. Despite continual interruptions from drunken school friends, with bad medieval jokes, I did manage to glean that before construction of the Château de Sain-Bel in 1109, the village was located next to the parish church, on the right bank of the river. However, when the castle was built on the Montbloy hill, the villagers moved to the left bank to form a bourg castral, huddled within the protective castle walls.

We shuffled across to the rectangular chapel, built between 1473-1476, and gazed up at the medieval beamed ceiling, and around the walls at the vestiges of coloured paintings.

Passing by the ancient kitchens, we climbed the crumbling stone steps of the Colombier Tower. Equipped for artillery, I imagined the people looking out across the vast countryside, for signs of marauding, pillaging troops on horseback.

It was late in the evening when, my notebook bulging, my camera carefully tucked away, I said goodbye to my friends – old friends of today, and new friends of yesterday.


read more...

Losing Our Contrarian Status?

One of the great joys of being an Ad Contra is thumbing your nose at the smug experts of the marketing world. But there’s always the danger that the mainstream will start accepting your ideas -- and then all the fun evaporates.

There is a disturbing trend developing. We Ad Contras are in danger of having our annoying opinions co-opted by the mainstream.

In the past few weeks there have been
read more...
A big thank you to Josie Barton and Newbooks magazine for this lovely review of Spirit of Lost Angels

read more...

Who's Watching Television?

I have finally mustered the fortitude to wade through Nielsen's most recent Cross-Platform Report. (Okay, full disclosure -- I skimmed it.)

Nonetheless, I think I have a grasp on the salient points and, because nobody loves you like I do, here are the important things you need to know.
98% of video viewing is still being done on that dead old thing in your living room. No, not that dead old
read more...

How To Sell An Ad

My advertising career has included about 1 billion creative presentations to clients. I have  made many myself, and have witnessed millions of others.

As a result of sitting through so many of these things, I have developed a list of things that make for a good presentation and things that make a presentation annoying and crappy.

For those of you who regularly present creative work to clients,
read more...

Latest Podcast from Words with JAM magazine

Listen to Libby O'Loghlin read her moving story about the death of John Lennon at Words with JAM podcast today.
read more...

My Social Media Paradox

Last Friday, I was invited to speak at a social media conference. The hen was in the fox house. My presentation was billed as a "fireside chat" between the organizer of the event (a guy I like and respect, Jason Falls) and myself.

The first question Jason asked me went something like this...
"You have been critical of the social media marketing world from the get-go, yet you use it… quite
read more...

Many thanks to Mary Crocco for this lovely review of Spirit of Lost Angels

Review first appeared on Mary Crocco's blog:

A history lesson of the French Revolution

The reader will experience The French Revolution, in 1789, reading this historical novel, Spirit of Lost Angels. The journey started and ended with the life of the protagonist, Victoire Charpentier, a lowly peasant girl, from Lucie-sur-Vionne, France.

Dire circumstances dictated that Victoire leave her home of Lucie to become a scullery maid for a Paris, France nobleman. Her boss was anything but noble, and Victoire suffered at his filthy hands. Realizing the nobles took advantage of all lower class people, Victoire vowed to change this injustice.

More unfortunate dire circumstances placed Victoire in an asylum. It is here she met her match for obtaining justice. The two women were a force to be reckoned with. Her new partner in crime taught her the aristocratic ways of a woman, so she could be successful when they parted.

Victoire was a fast learner, and applied her new life skills to benefit her during the revolution, to overthrow laws regarding the treatment of common citizens, and women, in particular. She wanted revenge desperately for the nobleman’s class.

Whenever I have read a well written, well researched, historical novel, I’m amazed at the amount of history I have learned from reading a book. Liza Perrat captivated me with quite a history lesson of the French Revolution.

Well-developed characters kept my interest throughout the entire book. I could visualize each character in the beautifully written settings, pleasant or otherwise, revealed before me in, Spirit of Lost Angels. Combined with the hell of the era, Liza Perrat managed to teach lessons of love, hope, and adversity.

I recommend, Spirit of Lost Angels, by Liza Perrat, to readers of all ages. It’s an extraordinary way to learn about France in the 1700’s.

read more...

As Predicted

As I predicted before it went public, then again in June and again two weeks ago the Facebook massacre continues. Some Facebook shares became "unlocked" yesterday and the stock dropped about 6%, reaching a new low, closing below $20.

There are over 1 billion more shares still to be "unlocked" before year's end. This could get really ugly.

Update: Facebook seems to be in free fall, dropping
read more...

Social Media: With Friends Like Facebook...

Here at The Ad Contrarian Global Worldwide Nerve Center Headquarters we pride ourselves on fairness and accuracy. I mean, considering it's a blog.

So today, we are going to the defense of social media. You heard that right -- we're defending social media.

What is the reason for this temporary loss of sanity? Facebook.

You see, the Facebook IPO disaster may turn out to be a tipping point for
read more...

Today In Digiday

Be sure to read my interview here.
read more...

Festival Of Flagrant Self-Promotion

One upon a time -- a long, long time ago -- when Twitter was only 1 year old, I wrote a book called The Ad Contrarian.
Since then it has been downloaded thousands of times. It has even been cited by several (thoroughly greased) sources as among the best of the recent advertising books. It has been used as a university text -- but don't let that frighten you. It's good anyway.

The third edition
read more...

Marketing's New Fundamentalists

It is depressing being involved in marketing these days.

Marketing has always been a magnet for clowns and con men. But these days the clowns and con men aren't just lurking in the weeds. They are the grand marshals of the parade. They puff themselves up, put on their pretty uniforms, and march down Main Street with hordes of baton twirling followers in lock step.

It doesn't matter that
read more...

Indies Unlimited features SPIRIT OF LOST ANGELS

Take a sneak peek inside Spirit of Lost Angels at Indies Unlimited.
Also featured in The Indies Unlimited Bookstore!
read more...

Apple Goes a-Branding , Part 2

A year ago I wrote a post called Advertising And the Future Of Apple. The theme of the piece was that one of the early indications that clumsy hands were at the wheel at Apple might show up in the advertising.

Since then I've been watching their advertising fairly closely. I haven't written anything about it until this week because I didn't want to rush to judgment. But I think it's time to
read more...

The Indie Authors Daily features Triskele Books

The Indie Authors Daily features Triskele Books today, in the section: 7 Benefits of an Author Collective!
read more...

Apple Goes a-Branding, Part 1

Once in while, a visionary business leader comes along. This person has an inherent understanding of who and what the business is because to a large extent the business is the extended shadow of this individual.

Once in a while, this type of visionary also has a great feel for advertising. He or she understands it in a way that no one else in the organization can. This is because the
read more...

Much Ado About Angels

Thanks to the lovely Barbara Scott-Emmett for letting me babble on about the angels of Spirit of Lost Angels on her blog
read more...

Curvin O'Rielly, R.I.P.

Curvin O'Rielly died last week. Curvin was a wonderful copywriter -- which, in my opinion, is about the highest compliment you can pay to an ad person. Curvin worked at many of the world's best ad agencies

I never met Curvin, but I knew him by reputation and from his astute comments on George Parker's blog (AdScam.)

Curvin wrote to me once. He had just finished my book (101 Contrarian Ideas...)
read more...

Triskele Books features on the creative penn blog!

Interesting piece about our auhors' collective Triskele Books, today, on Joanna Penn's Blog!

read more...

Thanks to Cathy Macleod of booktaste.com Australia for this lovely review of Spirit of Lost Angels, and for featuring it as book of the week

Booktaste.com

A reading feast every weekend with Cathy Macleod

Terror, love and gripping history

NOTE this title: Spirit of Lost Angels. I liked the story and also the history. It's rare to find this combination of good writing and brilliant research. This novel is narrated by the heroine in revolutionary France of the 1770s. Born to a peasant family, she grows from girlhood to become a desirable woman. But she's bent on revenge!

The passion held my attention. There's love and violence and eerie surprises, all with insight into those troubled times.

Author Liza Perrat is an Australian author living in France, which is where she unearthed her superb historical detail and sense of place. The tale begins in a quiet village that is fatally assailed by lightning and progresses to the turmoil and intrigues of Paris. The dialogue and descriptions bring everything alive. Liza has her own author page at Amazon. The novel is available in Kindle or paperback. Its appeal should find well satisfied readers, either male or female.
Happy reading from Cathy! week ending 10 August, 2012.

read more...

More Pressure On Facebook

Facebook shares are falling faster than panties on prom night.

They started life at $38 just a few weeks ago and, as I write this, are selling at a little over $20. A lesser man than I might remind you, for the umpteenth time, that he predicted this would happen.

While I take no pleasure in seeing innocent dumb-shits lose stacks of money in this contemptible hustle, I have to admit that I do
read more...

Being Fair To Facebook

No one's been tougher on Facebook than this blog (and we will continue to be tomorrow.) But we also believe in being fair.

Yesterday I must have received at least 10 emails from people linking me to a story widely reported in the ad/marketing news and blog feedback loop about Facebook. The story said that a small company found that 80% of the clicks on its Facebook ads were not real people, but
read more...
Home - About - Order - Testimonial
Copyright © 2010 Tak Tik Boom All Rights Reserved.