So You Wanna Run An Ad Agency

If you're the typical wildly demented ad professional, you probably think that some day you'd like to run your own agency. Since I've been doing that for several centuries I thought I'd give you a few tips.

Managing an ad agency is like delivering a baby. It seems pleasant enough in theory. But until you've actually done it you have no idea how messy it is.

Forget everything you've ever

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