Pepsi Follows The Script

Almost a year ago in a piece called There's Madness To The Madness, while having a great time kicking the shit out of Pepsi for their disastrous Refresh nonsense, I made one of my rare predictions...
"...when brands lose their minds and go off the rails, their next move is usually to snap back to their roots. With that in mind, here's the kind of campaign I expect Pepsi...to come up

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