One of the untold stories of the new age of marketing is the way it has lead us back to an old way of thinking .
Advertising was once thought to be magic. We had silly books like "The Hidden Persuaders" and dumb-ass movies like "The Hucksters" which propagated the nonsense that people were compliant sheep who were easily mesmerized by us diabolical ad hacks.
As time went on, a more realistic
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